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Today marks the 100th anniversary of the start of Prohibition in America, a 13-year-long nationwide ban on alcoholic beverages. “The darkest hour is just before the dawn,” the saying goes. And in the case of the 18th amendment, the gloom of its ratification was immediately followed by a burst of DIY ingenuity that directly led to the creation of the cocktail.

Beverage categories are undergoing massive redefinition around the world - with a proliferation of brands and products, consumers have more choice than ever before. We’re at the beginning of a period defined by experimentation and fragmentation, with people and companies willing to try new ideas to an unprecedented extent. New Nutrition Business unpicks this driving trend.