South Africans are drinking differently
Changing patterns of spending and consuming mean the alcohol industry is being forced to rethink its playbook.... South Africa’s alcohol...
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Drinks Marketing
News of innovative, on-trend beverage marketing campaigns and ideas from SA and cherry-picked from around the globe.
Could paraxanthine replace caffeine?
What we know about the new stimulant appearing in coffee and energy drinks..... Paraxanthine is emerging as a trendy alternative to...
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Goodbye Minute Maid frozen orange juice
Coca-Cola is discontinuing its range of frozen products, including its iconic frozen orange juice concentrate that was first introduced in 1946..... Minute...
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Heineken cuts 6 000 jobs globally as SA becomes a rare growth engine
Heineken’s new EverGreen 2030 strategy comes with a major restructuring: up to 6 000 jobs will be cut worldwide as...
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PepsiCo doubles down on prebiotic playbook
PepsiCo is pushing harder into the fast‑growing prebiotic soda space, making Pepsi Prebiotic Cola a permanent part of its US...
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Next-gen functional food & drinks: Compelling, craveable, convenient
After a proliferation of claims, functional food and drinks are entering a new phase ... insights from Euromonitor International.... Success...
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