How UK soda brand Something & Nothing engages its audience
The company’s founder explains how they use email marketing to engage their audience with content that helps them ‘escape the...
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Drinks Marketing
News of innovative, on-trend beverage marketing campaigns and ideas from SA and cherry-picked from around the globe.
What is the ‘Zebra Striping’ trend?
Here's another term and trend featuring in the burgeoning realm of sobriety and and reduced drinking.... One particularly interesting approach...
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Sprite now America’s no 3 soft drink
The lemon-lime beverage has surpassed Pepsi in sales volume..... Sprite said “Obey Your Thirst.” America listened. The beverage is now...
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The sweet, creamy drinks phenomenon sweeping America
Nearly two-thirds of Americans aged 18 to 34 say alcohol consumption negatively affects their health. The hottest new trend amongst...
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Global study reveals SA consumers are big tequila fans
Tequila is the fourth largest spirits category in South Africa driven by young, female consumers... South Africa’s on-premise restaurant and...
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How Starbucks is planning on making a comeback
Starbucks is facing is colossal task to win back its fans - here are some great insights from our favourite...
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