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Hi, and welcome to this week's newsletter!

A few stories really grabbed my attention for this week... the first being Burger King's daring and risky US ad strategy promoting its now clean-label Whoppers. Check it out for yourself - contrarian with amazing photography and, of course, we can rely on Nando's to add a cheeky riposte!

Second, the news that Nestlé has sucessfully found a way to mitigate human cat allergies - via a ton of R&D and culminating in a new cat food. Really remarkable!

Third, I came across some fascinating research into the microbiome of Mongolians, a tribe who turn the lactose-intolerace theory on its head, and how this may add to the tome of work being done to get a fuller understanding of the trillions of friends/foes in our guts.

Enjoy this week's read!