The last time Red Bull funded a record-breaking jump, it went over pretty well. "Stratos," the video account of Felix Baumgartner's jump from the edge of space, is the No 4 branded video of all time, according to Visible Measures. The campaign has received 194 million...
In celebrating World Environment Day today [5 June], PETCO (PET Plastic Recycling SA) has launched its moving story of PET bottle collection in this country - showing how the collection of plastic soft drink bottles, for recycling, is changing the lives of many. This is...
A whey drink aimed at mainstream consumers as well as sportspeople has been launched by UK dairy ingredients company Volac. The new high protein, low fat dairy drink – Upbeat – is made from fresh liquid whey protein concentrate and real fruit, and is a...
Nampak is breaking new marketing ground for the packaging giant, with the launch of a first brand television commercial aimed at the broader consumer market. Similarly, in the recent past, Consol Glass has also directed its marketing campaigns at the secondary consumer market, rather than...
Chinese baijiu, a flammable, pungent white liquor averaging a 110-proof hit (55% alcohol), is the world's most consumed form of liquor thanks to its popularity in China, but for the first time distillers are looking to develop export markets.
...Is wine is adapting to the changing consumer? Mintel analyst, Jonny Forsyth, argues that this is currently not the case and that in his country, the UK, the industry is led too much by its own prejudices and mores rather than those of the consumer....
It has been said that most people miss or forego opportunity because it invariably arrives at the door dressed in heavy-duty blue overalls. David Wright is not one of them. Started from scratch 15 years ago, Wright’s Midrand-based company, Flavourome, is today one of the...
In celebration of American Craft Beer week, Mintel published these insights from several of its latest beer reports.
...A thirst for beer among Africa's middle classes is driving the world's biggest brewers to invest on the continent, but getting women to drink the beverage is another matter. Heineken is attempting to woo the elusive female African drinker with a sweeter, low-alcohol beer made...
Perhaps the one thing that stands out the most in the international coffee trade is the obvious injustice towards African, Asian and Latin American coffee growers, who get some 7% of the value of roasted coffee sold in supermarkets.
...PepsiCo testing a new fountain machine at restaurants that lets people create a variety of flavour combinations, such as strawberry Mountain Dew.
...Preventing alcohol abuse, especially among young people, has long been a focus of public-health campaigns. But despite the well-publicised social and medical consequences of drinking too much it's clear that for many, heavy drinking has become a normal part of life.
...Sanity has prevailed...
Hotfill or aseptic – that's the question facing companies when it comes to investing in filling technology for sensitive beverages. More and more, the decision falls in favour of cold aseptic filling. The market for products filled in this way is growing; consumers like fresh,...
Sensient Colors reports it has developed an 'Advanced Emulsion Technology' for natural colours - combining multiple oil and water-based natural colours to provide a complex colour matrix in a single delivery system, thus achieving new natural colour shades that were previously unattainable.
...Tea is the "hottest beverage" in the global drinks landscape, and one with unlimited opportunities as a natural product with scientifically proven health and wellness benefits. So asserts Winfried Hopf, executive VP of global beverages at Unilever...
After 17 years in its iconic clear glass bottle, Savanna Premium Cider is now branching out into the can format, to meet consumer demand for cans' convenience and other benefits. [Click pic to enlarge]
...Coca-Cola says it will make lower-calorie options and clear calorie labelling more widely available around the world, intensifying a push against critics who say its drinks pack on the kilos.
...The CEO of Diageo, Paul Walsh, the FTSE 100's third longest-serving boss and a man who has a strong affinity for South Africa, is stepping down after 13 years at the helm of the company behind Smirnoff and Guinness, and the world's largest...
Black tea continues to have the greatest share of the South African tea market (56.0%). However, the category volume share has fallen by 2.3% as rooibos and speciality teas have gained ground. The report gives insights (limited) on market trends for Black Tea, Iced Tea,...