US: Coca-Cola enters trendy prebiotic soda market
The drink, which contains fibre for gut health and Vitamin C and zinc for immunity support, pits the beverage giant...
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News, insights, analysis and commentary on globally-relevant developments in the global FMCG beverage industry, both alcoholic and non-alcoholic.
Nostalgia runs deep in new Coke flavour
Coca-Cola has launched a new flavour, adding a nostalgic twist to its classic cola..... Hitting shelves in the US and...
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Liquid Death dies in the UK market
Liquid Death, the American canned water brand known for its edgy and unconventional branding, is withdrawing from the UK market...
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Innova’s top five beverage flavour trends
Explore the latest beverage flavour trends that are developing across the globe... Innova’s 360 research into the global beverage flavour...
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What’s behind Guinness’s skyrocketing popularity?
Celebrity endorsements and video trends have helped frame the Irish pint as the cool and coveted drink among young consumers.......
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Key takeaways in the new US alcohol-cancer guidelines
Many people use the new year to reflect on their relationship with alcohol. Just-released government guidelines are giving Americans another...
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