As a child of the 60's, this was the first alcoholic beverage I was allowed to sip, apart from a few childish quaffs of Dad's beer (Ed).... the sparkling pear drink that sold the champagne lifestyle at a small price.....
Nederburg, one of South Africa’s most awarded and internationally admired wine brands, has come to market with a new reset.....
Forget jingles and TV spots – this is how Red Bull built an empire by selling a lifestyle disguised as an energy drink. ...
The company’s founder explains how they use email marketing to engage their audience with content that helps them ‘escape the everyday’......
The lemon-lime beverage has surpassed Pepsi in sales volume.....
Starbucks is facing is colossal task to win back its fans - here are some great insights from our favourite trends/marketing guru, Jonathan Cherry....
There are still valuable strategy lessons to be learned from Coke's biggest blunder.... so asserts SA innovation/trend fundi, Jonathan Cherry...
Liquid Death, the American canned water brand known for its edgy and unconventional branding, is withdrawing from the UK market just one year after its debut.
It might just be Pink Milk, but buying it is a vote for South Africa.... provocative commentary from SA trend and marketing guru, Jonathan Cherry...
The Advertising Appeal Committee (AAC) has dismissed an appeal lodged by Dr Tod Collins against the ARB Directorate’s earlier decision...
With a name inspired by the isiZulu term for “come here”, Wozzaah looks to embody the culture of and invite consumers to the continent....
Woodlands Dairy partners with high-profile Springbok rugby player Manie Libbok to promote its First Choice HPR (High Protein Recovery) drink...
What a laugh! Do watch this great new piece of marketing from SA's Switch Energy brand...
Pepsi has introduced its new logo and visual identity into Africa, following its rollout in the US last year.... the first change in 14 years....
Red Bull is still giving things and ideas... wiiings....
It’s a miracle. Liquid Death has created a billion-dollar brand, almost overnight, out of the elixir of life, that most precious but most commoditised of commodities, commonly known as water.
You’ve heard of an emotional support animal, sure. But why are people all around North America suddenly talking about an “emotional support water bottle”? Is the Stanley cup really the last word in personal hydration – or is this just a sippy cup for adults?
There's no bigger brand advertising showcase in the world than the Superbowl, watched this year on February 11 by an estimated 123.7 million fans....
Coca-Cola will temporarily remove labels from Sprite and Sprite Zero on-the-go bottles this January in a limited trial of “label-less” packaging.
Pernod Ricard is targeting food lovers in the UK with new wine brand Greasy Fingers - an interesting take on making wine drinking more accessible.