24 Jul Coca-Cola gets new look that makes it even “more Coca-Cola”
Coca‑Cola is sharpening its global look, to be implemented across more than 200 markets.... SA is not yet apparently one of them...
22 Jul Red Bull: Still flying high – but facing turbulence
The world’s most famous energy drink is still flying high, but the airspace is shifting....
05 Jun A new tap on hydration: REVIVE rolls out mobile electrolyte drinks pod
A great marketing initiative by electrolyte drink brand REVIVE - promoting its product to where it's needed....
17 Jan The rise and fall of Babycham
As a child of the 60's, this was the first alcoholic beverage I was allowed to sip, apart from a few childish quaffs of Dad's beer (Ed).... the sparkling pear drink that sold the champagne lifestyle at a small price.....
30 Jun A revamp for iconic Nederburg
Nederburg, one of South Africa’s most awarded and internationally admired wine brands, has come to market with a new reset.....
15 Jun Red Bull: the thing with wings
Forget jingles and TV spots – this is how Red Bull built an empire by selling a lifestyle disguised as an energy drink. ...
07 May How UK soda brand Something & Nothing engages its audience
The company’s founder explains how they use email marketing to engage their audience with content that helps them ‘escape the everyday’......
07 May Sprite now America’s no 3 soft drink
The lemon-lime beverage has surpassed Pepsi in sales volume.....
03 Mar How Starbucks is planning on making a comeback
Starbucks is facing is colossal task to win back its fans - here are some great insights from our favourite trends/marketing guru, Jonathan Cherry....
16 Feb It’s been 40 years since the New Coke scandal
There are still valuable strategy lessons to be learned from Coke's biggest blunder.... so asserts SA innovation/trend fundi, Jonathan Cherry...
12 Feb Liquid Death dies in the UK market
Liquid Death, the American canned water brand known for its edgy and unconventional branding, is withdrawing from the UK market just one year after its debut.
16 Nov NOMU Pink Milk is a local innovation all SA children are happy to support
It might just be Pink Milk, but buying it is a vote for South Africa.... provocative commentary from SA trend and marketing guru, Jonathan Cherry...
24 Aug Appeal dismissed: Woolworths’ rBST-free milk ads adjudged compliant
The Advertising Appeal Committee (AAC) has dismissed an appeal lodged by Dr Tod Collins against the ARB Directorate’s earlier decision...
23 Jun Coca-Cola bottles the vibrancy of Africa
With a name inspired by the isiZulu term for “come here”, Wozzaah looks to embody the culture of and invite consumers to the continent....
29 May Springbok star partners with First Choice
Woodlands Dairy partners with high-profile Springbok rugby player Manie Libbok to promote its First Choice HPR (High Protein Recovery) drink...
13 May Brilliant new ad from Switch
What a laugh! Do watch this great new piece of marketing from SA's Switch Energy brand...
28 Apr Pepsi’s new look comes to SA
Pepsi has introduced its new logo and visual identity into Africa, following its rollout in the US last year.... the first change in 14 years....
25 Mar Red Bull creates the world’s fastest drone
Red Bull is still giving things and ideas... wiiings....
25 Mar Liquid Death water valued at $1.4bn – how so?
It’s a miracle. Liquid Death has created a billion-dollar brand, almost overnight, out of the elixir of life, that most precious but most commoditised of commodities, commonly known as water.
22 Feb What’s with the Stanley Cups craze?
You’ve heard of an emotional support animal, sure. But why are people all around North America suddenly talking about an “emotional support water bottle”? Is the Stanley cup really the last word in personal hydration – or is this just a sippy cup for adults?