24 Aug Appeal dismissed: Woolworths’ rBST-free milk ads adjudged compliant
The Advertising Appeal Committee (AAC) has dismissed an appeal lodged by Dr Tod Collins against the ARB Directorate’s earlier decision...
23 Jun Coca-Cola bottles the vibrancy of Africa
With a name inspired by the isiZulu term for “come here”, Wozzaah looks to embody the culture of and invite consumers to the continent....
29 May Springbok star partners with First Choice
Woodlands Dairy partners with high-profile Springbok rugby player Manie Libbok to promote its First Choice HPR (High Protein Recovery) drink...
13 May Brilliant new ad from Switch
What a laugh! Do watch this great new piece of marketing from SA's Switch Energy brand...
28 Apr Pepsi’s new look comes to SA
Pepsi has introduced its new logo and visual identity into Africa, following its rollout in the US last year.... the first change in 14 years....
25 Mar Red Bull creates the world’s fastest drone
Red Bull is still giving things and ideas... wiiings....
25 Mar Liquid Death water valued at $1.4bn – how so?
It’s a miracle. Liquid Death has created a billion-dollar brand, almost overnight, out of the elixir of life, that most precious but most commoditised of commodities, commonly known as water.
22 Feb What’s with the Stanley Cups craze?
You’ve heard of an emotional support animal, sure. But why are people all around North America suddenly talking about an “emotional support water bottle”? Is the Stanley cup really the last word in personal hydration – or is this just a sippy cup for adults?
20 Feb Superbowl debut for mom-and-pop brand!
There's no bigger brand advertising showcase in the world than the Superbowl, watched this year on February 11 by an estimated 123.7 million fans....
01 Feb UK: Sprite scraps labels from bottles in new trial
Coca-Cola will temporarily remove labels from Sprite and Sprite Zero on-the-go bottles this January in a limited trial of “label-less” packaging.
15 Nov Demystifying wine choices
Pernod Ricard is targeting food lovers in the UK with new wine brand Greasy Fingers - an interesting take on making wine drinking more accessible.
16 Sep The Liquid Death strategy
Let's explore some of the genius of this super-successful American canned water brand, Liquid Death..... Trends futurist guru Jonathan Cherry reports....
15 Aug How canny marketing and strong supply links gave the world a taste for Scotch whisky
The industry has endured for over 200 years... this article looks at how it continues to thrive – and just like a good Scotch, the answers are complex.
14 Aug More chicken, lighter beer, pink drinks: Crafting new products for Gen Z tastes
Food and beverage companies seeking younger consumers eschew marketing the old for inventing the new...
14 Aug Poppi – how a drinks start-up is building its social capital with Gen Z
Many brands just 'don't get the Gen Z crowd', but they are their future customers..... an excellent article by SA's futurist/trend meister, Jon Cherry.
10 May Hip to sip! Unpacking the PRIME energy drink fad that’s hit SA, too
The hit energy drink PRIME is now available locally at Checkers stores, and it's debut made a predictable teenage frenzy. This article unpacks the hype around a caffeine-loaded drink that has been criticised as unsuitable for teenagers.
10 May SA Liquor Advertising Report 2023
Ornico, one of Africa’s leading media and advertising monitoring agencies has compiled a free-to-download report on the advertising trends in the South African Liquor industry.
24 Apr Beware the “cellar palate” phenomenon and how it applies to the wider beverage industry
The concept of "cellar palate" is well documented in the wine industry and a cause for concern, not only in the wine industry, but in the FMCG industry in general.
20 Mar Talking change with Distell’s marketing director, Natasha Maharaj
“I grew up in a household where alcohol was misused. So, I was very aware that I had a tension point with alcohol myself,” says Natasha Maharaj, marketing director at Distell, home of leading alcohol brands such as Hunters, Savanna, Klipdrift, Amarula and a host of others.
17 Mar Coca-Cola’s new Masterpiece ad campaign
Here's some wonderful, massively entertaining drinks advertising, a new global campaign for Coca-Cola...