The industry has endured for over 200 years... this article looks at how it continues to thrive – and just like a good Scotch, the answers are complex.
Many brands just 'don't get the Gen Z crowd', but they are their future customers..... an excellent article by SA's futurist/trend meister, Jon Cherry.
The hit energy drink PRIME is now available locally at Checkers stores, and it's debut made a predictable teenage frenzy. This article unpacks the hype around a caffeine-loaded drink that has been criticised as unsuitable for teenagers.
Ornico, one of Africa’s leading media and advertising monitoring agencies has compiled a free-to-download report on the advertising trends in the South African Liquor industry.
The concept of "cellar palate" is well documented in the wine industry and a cause for concern, not only in the wine industry, but in the FMCG industry in general.
“I grew up in a household where alcohol was misused. So, I was very aware that I had a tension point with alcohol myself,” says Natasha Maharaj, marketing director at Distell, home of leading alcohol brands such as Hunters, Savanna, Klipdrift, Amarula and a host of others.
SAB's Castle Lager brand is admirably joining the global sustainability trend to add value to brewing by-product - with a project to make it a source of a nutritious bread for poor communities.
South Africans, yes, spend more time ‘connected’ than any other nation, making it particularly difficult for manufacturers to break through with their newest grocery lines. Here we look at how innovation can ‘pop’ more and be remembered. Spoiler alert: being liked is no longer enough!
We might have been bit slow off the blocks, but DRINKStuff SA has only recently become aware of this important wine marketing news, thanks to a recent article in the Mail & Guardian.
SAB has tuned into the unfortunate South African zeitgeist of languishing - a sense of stagnation and emptiness - with a great new marketing campaign for Castle Lite.
In a savvy marketing exercise, the Chenin Blanc Association is launching a style indicator on bottle labels to guide consumers in their wine choices.
Savanna Premium Cider is an unlikely suspect when it comes to promoting vaccination, however that's what the Savanna brand has been doing - in a very effective way.