What is the ‘Zebra Striping’ trend?
Here's another term and trend featuring in the burgeoning realm of sobriety and and reduced drinking.... One particularly interesting approach...
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What’s driving drinks?
Insights into trends affecting all drinks, hard and soft, both in South Africa and globally.
The sweet, creamy drinks phenomenon sweeping America
Nearly two-thirds of Americans aged 18 to 34 say alcohol consumption negatively affects their health. The hottest new trend amongst...
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Global study reveals SA consumers are big tequila fans
Tequila is the fourth largest spirits category in South Africa driven by young, female consumers... South Africa’s on-premise restaurant and...
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Beyond the Aperol Spritz: the popularity of spritz drinks and their cultural appeal
In recent years, the Aperol Spritz has emerged as one of the most popular drinks in social settings worldwide, becoming...
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Innova’s top five beverage flavour trends
Explore the latest beverage flavour trends that are developing across the globe... Innova’s 360 research into the global beverage flavour...
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Diageo identifies 2025 socialising trends in new global report
Global alcohol beverage giant, Diageo, maker of Johnnie Walker, Don Julio Tequila and Guinness, has unveiled its annual global trends...
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