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UltraMel ventures into milkshakes

On its 50th anniversary, Danone’s popular UltraMel brand has launched a range of full cream milkshakes.

“We’re excited to be introducing South Africans to the new way to enjoy Ultra Mel – bringing all of the exceptional taste heritage they’ve come to love over the last 50 years into this new, fun, anytime treat,” says Lazola Dali, Marketing Manager: Local Icons, Danone Southern Africa.

With a notably thick and creamy mouthfeel, there are three variants: chocolate, vanilla, or strawberry.

The shelf-stable 275ml milkshakes are packaged in 70% recycled PET bottles and priced at an RSP of R15,99.

Source: www.danone.co.za

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