Demystifying wine choices
Pernod Ricard is targeting food lovers in the UK with new wine brand Greasy Fingers - an interesting take on...
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Trends shaping the maturing RTD category
RTD category will hit US$40bn by 2027, driven by growth in cocktails/long drinks and premium products.... The RTD category is...
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New Mintel report: 2024 global food and drink trends
Understand what’s new and next in global consumer behaviour and the impact on food and drink marketing and innovation.... In...
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How is Gen Z approaching beverage alcohol?
IWSR data shows that a significant proportion of LDA Gen Z consumers are now avoiding alcohol altogether, although there are...
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Luxury alcohol investment on the rise across the globe
There is a widespread perception that in times of economic hardship or general turbulence, sales of luxury goods will be...
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The Liquid Death strategy
Let's explore some of the genius of this super-successful American canned water brand, Liquid Death..... Trends futurist guru Jonathan Cherry...
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