19 Apr Coke debuts one-brand packaging
Coke’s new “One-Brand” marketing strategy is officially making its way to store shelves and beverage coolers, starting in Mexico but expanding across the globe, with new-look packaging.
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18 Apr First SA Starbucks store opens this week!
In a much-anticipated debut that's bound to attract queus of eager fans, the first South African outpost of Starbucks will open on this week on Thursday 21 April in Rosebank, Jo'burg.
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15 Apr AB InBev pledges R1bn South African fund to smooth SABMiller deal
Anheuser-Busch InBev has agreed to create a R1bn ($69m) fund that will support the South African beer industry and protect jobs in the country to help seal approval for its proposed $105bn takeover of SABMiller.
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14 Apr Industry, Treasury set for sugar tax conflab next week
South Africa’s beverage industry body will meet the Treasury next week to discuss the details of a proposed tax on sugar-sweetened drinks.
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13 Apr Great beverage advertising: comparing women’s morning fantasy to morning reality
In the US, a funny new campaign for Organic Balance breakfast drink illustrates how marketing to women may not quite reflect real life. Do watch!
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12 Apr The case against low-fat milk is stronger than ever
Slim milk is generally thought to be the best choice for those who want to watch their waistline and stay healthy, but a new study has found that we may be better off sticking with the full-fat option.
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12 Apr Drink your wine, you’ll be fine. Or will you?
Few things arouse such warm adulation and sharp denunciation as alcohol. It is also the subject of much debate within the health community: some researchers contend that alcohol, particularly wine, has health benefits, but others disagree, and new research supports both views...
06 Apr Nut and cereal milks join soy in plant-based challenge to dairy
While dairy alternative drinks account for a relatively limited 6% share of total global dairy launches recorded by Innova Market Insights in 2015, the market has seen ongoing penetration outside its more traditional Asian market.
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06 Apr Kuvée puts the ‘smart’ into wine bottles
Personal tastes in wine are as varied as the vintage, style and flavour of the wines themselves. So what happens if you drink Chardonnay, and I drink Merlot, but we don't finish either bottle? Enter the Kuvée smart wine bottle that recently secured $6m...
06 Apr Pepsi’s new hipster attitude: will consumers fall for it?
Pepsi is trying to rebrand as an authentic, craft-oriented soda — but is there reason to believe that consumers will be won over by the makeover?
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06 Apr Gendered products face growing backlash
In the US a wine aimed exclusively at men has been taken to task for its gendered positioning. Do real men drink wine?
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06 Apr US: Soft beverage choices are all about TASTE mostly
While America’s non-alcoholic beverage market is shifting in favour of better-for-you alternatives, new research from Mintel reveals that taste/flavour (72%) is by far the main influencer for consumers, with health/nutritional attributes (21%) and functional attributes (16%) far less influential.
...05 Apr SA’s impending sugar tax: bitter debate for and against
The Consumer Goods Council, which represents retailers and manufacturers, is contesting the sugar tax announced in the latest national budget and has sent a letter to national treasury about the proposal.
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28 Mar PepsiMojis global campaign connects retail, digital marketing with younger audience
PepsiCo is rolling out a global marketing campaign featuring more than 70 emojis, called "PepsiMojis", printed on cans, bottles, and cups in over 100 markets across the world, in what observers describe as "as a means to bridge retail marketing with digital marketing, all without words".
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28 Mar Developing beverage flavours for SA’s leading restaurant chains
South African cuisine is a beautiful blend of imported flavours and trends. However, just like everything else about South Africans, we have a very unique taste profile that makes it both a challenge and a joy for the team at Slo-Jo Trading, a...
28 Mar UK: PG Tips’s new Nespresso-compatible tea pods
In a UK-market first, Unilever's PG Tips has launched a range of tea pods compatible with Nespresso coffee machines for the first time, allowing consumers to make PG tea with the push of a button.
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28 Mar Breakthrough multipack bottle concept makes début
'HOW the hell does this work?' is likely to be the first, bemused reaction by consumers on seeing this novel multi-pack concept for bottled water that's based on nothing more than small dots of glue and a carry handle.
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28 Mar Simple and stylish new take on bag-in-box fruit juice
An innovative design for fruit juice called ‘Ice Box’, designed by Smurfit Kappa Poland, has won in the ‘Packaging Concept’ category at the recent Art of Packaging Awards, hosted by prestigous New York design institute, Pratt.
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24 Mar Why Fairlife could be a billion-dollar frontier for Coca-Cola
Coca Cola's new functional milk, Fairlife, put America's specialty milk category on a rocketing growth trajectory last year. On Fairlife sales of $90m, the category jumped 21 percent in 2015, up from 9 percent in 2014. While there's a long way to go, Coke has...
19 Mar British sugar tax suprises, infuriates and delights
A surprise tax on sugary soft drinks to tackle childhood obesity, unveiled in Chancellor George Osborne’s 2016 budget, has dismayed manufacturers but delighted campaigners, including celebrity chef Jamie Oliver (left), who was exuberant outside the House of Commons after its announcement.
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