28 Jul The Marty’s story – crafting and building a beverage brand
The no/low beverage trend has inspired tremendous innovation - here's the success story of Marty's, a spiced tomato juice range, created by a South African brother-sister duo.....
The no/low beverage trend has inspired tremendous innovation - here's the success story of Marty's, a spiced tomato juice range, created by a South African brother-sister duo.....
Kraft Heinz has reformulated its original Capri Sun juice drink pouches with monk fruit concentrate, claimed to reduce the sugar per serving by an average of 40%.
Trailblazing, better-for-you soft drink brand PURA Soda is in the news again - with an extension to its PURA Kids range.
Leading juice player Sir Fruit has launched an exciting new drinks and dessert offering – branded Luckybird – for the restaurant and hospitality sectors.
PURA Kids is the latest offering from this fast-track local brand - a range of natural flavour-infused, non-carbonated, lower-sugar drinks that will please health-conscious parents.
With ginger and its great health benefits trending in the age of Covid, SA premium juice company, Sir Fruit, has introduced a new variant, Gingerade+.
BOS Ice Tea, celebrating its 10th birthday this month, is now available in a fun new format to enjoy this SA summer.Â
Coca-Cola has launched a new variant to its Cappy brand, Cappy Burst, an affordable fruit juice blend in returnable glass bottles.
Local premium fruit juice company, Sir Fruit, has launched Raw Health Shots, a concentrated serving of "high-quality fresh fruits, vitamin-rich vegetables and spices".
UK retailer Tesco has launched a new range of cold-pressed fruit juices which are made exclusively from fruit and vegetables that fall outside of produce specifications.
In a world where disruptive consumer products are the norm, beverage companies are still struggling to innovate beyond ingredients and flavour. How to break through? PepsiCo has aimed to do this with a concept successfully trialed in Brazil, now launched in the US.
Juice company, Sir Fruit, has moved into the trending cold pressed sector, launching three new premium blends.
PepsiCo has got a new twist planned for Tropicana juice: live microorganisms.
...Apparently taking a leaf out of the 'water enhancer' book, Kraft is launching a liquid variant of its famous powdered Kool-Aid, just as America gears up for summertime - and it claims to offer both convenience and value with 50% less sugar than leading regular...
New on the South African beverage market is Ãœber Flavour, an all-natural ingredients brew that is made using 100% fresh fruit juice and rooibos tea.
...Fruitree, a popular, mostly nectar, juice brand in Pioneer Foods' Groceries Division has introduced a new two-litre Orange Squash to its existing range of juices.
...SIR JUICE reports it has teamed up with the world-renowned ClemenGold brand to add a new flavour to its portfolio of fruit juices.
...Liqui-Fruit Vitality is now available in a resealable, 330 ml Tetra Prisma pack with the DreamCap26, an innovative cap design. The pack is opened with one single, easy twist of the cap that can be re-sealed for later enjoyment. [Click pic to enlarge]
...Wilde 100% Fruit Juice is packed into Elopak and Tetra Pak aaseptic cartons, which allows Wilde 100% to have an extended shelf life of up to twelve months outside the cold chain, without the addition of any sugars or preservatives.