South Africans, yes, spend more time ‘connected’ than any other nation, making it particularly difficult for manufacturers to break through with their newest grocery lines. Here we look at how innovation can ‘pop’ more and be remembered. Spoiler alert: being liked is no longer enough!
The world certainly changed over the last three years as a result of the global pandemic and the war in Ukraine - here Maijaliina Hansen-Chipps, marketing category lead for RTDs at Distell, offers these trend insights....
We might have been bit slow off the blocks, but DRINKStuff SA has only recently become aware of this important wine marketing news, thanks to a recent article in the Mail & Guardian.
Plastic straws have become the poster child of waste, and most alternatives have their own issues. Now, a start-up ia crowdfunding an intriguing solution that fights the plastic straw boogeyman and keeps drinks cool at the same time – the Ice Straw.
Many consumers want the mental focus of caffeine without the jitters, prompting a wave of product development such as “half caffeine” ground coffee or ready-to-drink (RTD) cold brew blended with relaxing botanicals.
The trends that have previously shaped the global beverage alcohol marketplace will be transformed over the next five years as the world emerges from the Covid-19 pandemic and into a period of growing economic instability.
Firmenich, the world’s largest privately-owned fragrance and taste company, has delcared its 2023 Flavour of the Year, dragon fruit, celebrating consumers’ desire for exciting new ingredients and bold, adventurous flavour creation.
With scientific research suggesting that no amount of alcohol is technically good for you, hard-drinking baby boomers are giving way to more sober millennials and Gen Z consumers who temper alcohol consumption in the name of wellness.
Here's a fascinating tale of a fight between a massive corporation and a teenager who just wanted his plane....
Meet the winemakers pairing grapes with other fruit and plants to create drinks that refuse to be classified....
Faced with increasing, albeit still limited, competition from plant-based milks, it's interesting to see innovation in dairy milks. This one should please the heart...
SAB has tuned into the unfortunate South African zeitgeist of languishing - a sense of stagnation and emptiness - with a great new marketing campaign for Castle Lite.
The majority of SA's non-alcoholic ready to drink (RTD) beverage sectors that were negatively impacted both by tougher than expected economic conditions in 2021 and the emergence of the Covid-19 variant Omicron are starting to see signs of recovery, according to info released by BMi Research.
In this interview, Alex Beckett, director at Mintel Food and Drink discusses the consumer trends driving the soft drink market.
It’s time to think beyond the chocolate bar to learn everything the cacao plant has to offer.
Non-alcoholic alternatives to booze have been around for a while. But recently, the sector has been booming. Insights from the US market…
The next five years will be pivotal for the dairy and non-dairy drink sectors. Some insights from Mintel...
South Africa has a serious drinking and driving problem. Here are some cogent thoughts on this topic by trends/futurist, Jonathan Cherry.
Creating commercially viable and successful products in the mood-lifting realm of nootropics and adaptogens has been rare, but Covid has shifted things significantly....
In a savvy marketing exercise, the Chenin Blanc Association is launching a style indicator on bottle labels to guide consumers in their wine choices.