14 Aug Poppi – how a drinks start-up is building its social capital with Gen Z
Many brands just 'don't get the Gen Z crowd', but they are their future customers..... an excellent article by SA's futurist/trend meister, Jon Cherry.
13 Aug It’s iced coffee season all year now
Cold drinks are hotter than ever - interesting trend reshaping coffee in the US....
16 Jul UK: How ‘drinkflation’ affects the price of a pint
With the cost of living crisis has seen particularly hard on food and drink prices in the past 18 months, some producers have responded by reducing the size of their products, while keeping prices the same – known as “shrinkflation”. Enter. too, now drinkflation....
28 Jun Rapid rehydration is reshaping the functional drink category
The “rapid rehydration” segment is becoming a crowded category in the US....
27 Jun Carbonated soft drinks trends in SA: Insight Surveys
Both globally and locally, the Carbonated Soft Drinks (CSD) market is witnessing a shift in consumer preferences from traditional high sugar, caffeinated soft drinks to healthier variations, driven by ongoing health concerns.
26 Jun SA soft drink trends: Euromonitor International
According to Euromonitor International's latest research, South Africa's soft drinks industry experienced stronger sales growth in 2022 compared to previous years. Off-trade sales reached 6.7 billion litres, marking a significant 5.2% increase from 2021.
29 May SA’s premium juice sector squeezes out R7.9bn in annual sales despite consumer cutbacks
The South African 100% pure juice market grew by 9.5% in the 12 months to the end of March 2023 and is now worth R7.9-billion in annual sales, according to new data analysis by NIQ.
11 May Eight drivers of change shaping global beverage alcohol in 2023
The trends that have previously shaped the global beverage alcohol marketplace will be transformed over the next five years as the world emerges from the Covid-19 pandemic, and into a period of growing economic instability.
10 May Hip to sip! Unpacking the PRIME energy drink fad that’s hit SA, too
The hit energy drink PRIME is now available locally at Checkers stores, and it's debut made a predictable teenage frenzy. This article unpacks the hype around a caffeine-loaded drink that has been criticised as unsuitable for teenagers.
10 May SA Liquor Advertising Report 2023
Ornico, one of Africa’s leading media and advertising monitoring agencies has compiled a free-to-download report on the advertising trends in the South African Liquor industry.
24 Apr The growing appearance of hop water
Hop water is on the move, well, hopping! This carbonated non-alcoholic water flavoured with infused hops is gaining popularity as a healthier alternative to traditional beer.
24 Apr Beware the “cellar palate” phenomenon and how it applies to the wider beverage industry
The concept of "cellar palate" is well documented in the wine industry and a cause for concern, not only in the wine industry, but in the FMCG industry in general.
02 Apr Survey: Millenials are ditching booze for tea
More people than ever are choosing a cup of tea over alcohol, and the generation that’s most likely to make the switch are Millennials aged between 26 and 41.
20 Mar Talking change with Distell’s marketing director, Natasha Maharaj
“I grew up in a household where alcohol was misused. So, I was very aware that I had a tension point with alcohol myself,” says Natasha Maharaj, marketing director at Distell, home of leading alcohol brands such as Hunters, Savanna, Klipdrift, Amarula and a host of others.
17 Mar Coca-Cola’s new Masterpiece ad campaign
Here's some wonderful, massively entertaining drinks advertising, a new global campaign for Coca-Cola...
13 Mar SAB repurposes brewing by-products to make bread
SAB's Castle Lager brand is admirably joining the global sustainability trend to add value to brewing by-product - with a project to make it a source of a nutritious bread for poor communities.
13 Mar Key trends for wine in 2023 and beyond
Overall, the short- and medium-term trend for wine is challenging, with the long-term trend of slowly-declining volumes in many markets expected to continue.
01 Mar Hey brands – you have to fight for people’s attention!
South Africans, yes, spend more time ‘connected’ than any other nation, making it particularly difficult for manufacturers to break through with their newest grocery lines. Here we look at how innovation can ‘pop’ more and be remembered. Spoiler alert: being liked is no longer enough!
13 Feb Top six alcohol landscape trends emerging in SA
The world certainly changed over the last three years as a result of the global pandemic and the war in Ukraine - here Maijaliina Hansen-Chipps, marketing category lead for RTDs at Distell, offers these trend insights....