Protein products are increasingly being marketed in supermarkets to ordinary people. Do they serve any real purpose for non-athletes? The "sport-related" protein product sector is booming. It's estimated that the world will be chewing and gulping down £8bn a year of drinks, bars and other...
New research from Tetra Pak forecasts that flavoured milk consumption will grow at more than double the rate of white milk globally between 2012 and 2015.
...Is wine is adapting to the changing consumer? Mintel analyst, Jonny Forsyth, argues that this is currently not the case and that in his country, the UK, the industry is led too much by its own prejudices and mores rather than those of the consumer....
In celebration of American Craft Beer week, Mintel published these insights from several of its latest beer reports.
...Preventing alcohol abuse, especially among young people, has long been a focus of public-health campaigns. But despite the well-publicised social and medical consequences of drinking too much it's clear that for many, heavy drinking has become a normal part of life.
...Tea is the "hottest beverage" in the global drinks landscape, and one with unlimited opportunities as a natural product with scientifically proven health and wellness benefits. So asserts Winfried Hopf, executive VP of global beverages at Unilever...
Black tea continues to have the greatest share of the South African tea market (56.0%). However, the category volume share has fallen by 2.3% as rooibos and speciality teas have gained ground. The report gives insights (limited) on market trends for Black Tea, Iced Tea,...
In the US, cold-pressed juices have morphed from an elitist 'cleansing' curiosity to an industry that has venture capitalists smacking their lips...
Lunchtime, suppertime: any time is teatime at a growing number of top restaurants as chefs encourage diners to swap that glass of something for a nice cuppa. Restaurateurs are hailing tea as the new wine, claiming Britain's national drink is better suited to bring out...
According to figures from Beverage Digest, in 1998 the United States averaged 204,4 litres (54 gallons) of soda consumed per person, to only 158.9 litres (42 gallons) of water. How times have changed...
Despite their ongoing dominance in terms of market size, carbonates accounted for just 14% of global new product activity in soft drinks in 2012, according to Innova Market Insights. This reflects a mature status, the fairly concentrated nature of the industry and the relatively limited...
The problems besieging Britain's pubs industry are well known. Beer tax rises, cheap supermarket booze and the increased social acceptability of drinking at home mean an average of 18 pubs are closing every week. But landlords do have one trick up their sleeve and it...
A memorable TV ad that helped spur Diet Coke's massive success was the Diet Coke Break. That was in 1994 where a builder gets his kit off for a team of female office workers at tea-time, to a ballsy...
The craft beer revolution has exploded around the world, with beer-lovers are now paying triple-digit prices for their beloved ales. There are black tie awards balls and beer sommeliers called Cicerones (only six of whom have achieved the title of “Master”...
While dairy alternative drinks accounted for a relatively limited share of 5% of the total dairy launches recorded by Innova Market Insights in the 12 months to the end of October 2012, the market has seen considerable recent development....
The influence of ‘naturality’ over food and beverage product development will continue to grow in the coming year, according to the latest edition of New Nutrition Business’s trend-spotting report, 10 Key Trends in Food, Nutrition & Health 2013. This highly-regarded annual report...
The UK's regarded Marketing Magazine has named the energy drink's space mission as "unquestionably the marketing masterstroke of the year".
...Technomic, the US market research company, has issued its report on the trends that will shape the US adults drinks business in 2013. Based on ongoing research into spirits, wine and beer volume and sales, as well as surveys, interviews and discussions involving brand marketers,...
Brewing cocoa is one of the newest health beverages to hit the market, even though it is centuries old, originally enjoyed by the royalty of the ancient Maya and Aztec civilizations over 2 000 years ago. Brewing cocoa is said to offer tremendous health benefits...
Sales of Kombucha, a traditional Asian fermented beverage, are surging, both in its original form and in formats that have been modified to better suit Western tastes. Despite a weak economic backdrop and super-premium pricing, US sales of kombucha leapt by 22% to $327 million...