Demystification and democratisation initiatives will allow the wine category to breathe and venture out of its stuffy cellar of complacency and stiff traditionalism, contends Euromonitor analyst, Spiros Malandrakis, in his usual rather-literary style!
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Budweiser, the so-called King of Beers, may be on its last kegs, the victim of distruptive technology and fast-track brands. Never?! Never say never...
Coca-Cola Great Britain (CCGB) is overhauling its product lineup by rebranding and reformulating Coke Zero to become Coca-Cola Zero Sugar.
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In the US, a funny new campaign for Organic Balance breakfast drink illustrates how marketing to women may not quite reflect real life. Do watch!
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While dairy alternative drinks account for a relatively limited 6% share of total global dairy launches recorded by Innova Market Insights in 2015, the market has seen ongoing penetration outside its more traditional Asian market.
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Pepsi is trying to rebrand as an authentic, craft-oriented soda — but is there reason to believe that consumers will be won over by the makeover?
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In the US a wine aimed exclusively at men has been taken to task for its gendered positioning. Do real men drink wine?
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While America’s non-alcoholic beverage market is shifting in favour of better-for-you alternatives, new research from Mintel reveals that taste/flavour (72%) is by far the main influencer for consumers, with health/nutritional attributes (21%) and functional attributes (16%) far less influential.
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PepsiCo is rolling out a global marketing campaign featuring more than 70 emojis, called "PepsiMojis", printed on cans, bottles, and cups in over 100 markets across the world, in what observers describe as "as a means to bridge retail marketing with digital marketing, all without words".
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Natural ingredients. Soda’s decline. The rise of energy drinks, dairy alternatives, and ready-to-drink tea and coffee — manufacturers are already aware of major movements sweeping through the beverage industry. But lesser-known trends are poised to be just as disruptive.
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The reinvention of rosé continues apace, with superior grapes, innovative production methods and sustainable sourcing all bidding to capture consumer imagination in an increasingly crowded and fashionable category. The message from the market’s new releases is clear: pink is premium, but the rosé category’s rebrand...
There are food-bev companies where the directors and shareholders still believe that their business teams must look for new “high volume opportunities”. Believe no more, asserts UK trends thinktank on food and health, New Nutrition Business.
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Jo'burg drinks development consultancy, Slo-Jo, works with most of SA's top restaurant chains in keeping their drinks menus fresh and appetising. Trend watching is key in its business - and here is Slo-Jo's take on taste trends for 2016, mainly in the context for SA's...
The co-founder of the UK's famous Innocent drinks, Richard Reed, believes the importance of packaging in products can not be underplayed and argues it is often more important than the product itself.
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The beverage business is undergoing radical change. New Nutrition Business forecast last year that “juice and smoothies are going to follow colas and other carbonates onto the path of a long slow decline”. And already it’s clear that if you follow its suggestion that “the...
Dandelion coffee is the "it" drink, so if you were just about to hop on the matcha bandwagon — so 2015 — don’t bother.
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In a sector dominated by PET and glass to a much lesser extent, research company Canadean reports that metals cans have the highest growth by volume out of all packaging formats in the packaged water category, with the success of flavoured sparkling water driving growth...
Euromonitor recently released new data for soft drinks and the results show 2015 as the slowest year for global carbonates growth in all of its historic data set. Hear more here...
Marking a significant shift in its marketing strategy, Coca-Cola has announced that for the first time, all Coke trademark brands will be united in one global creative campaign: “Taste the Feeling”.
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Sugar is starting to be perceived in much the same way as smoking when it comes to health. This will have an impact on food and beverage brands with a high sugar content, reports the Financial Mail.
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