11 May 2023 Eight drivers of change shaping global beverage alcohol in 2023
The trends that have previously shaped the global beverage alcohol marketplace will be transformed over the next five years as the world emerges from the Covid-19 pandemic, and into a period of growing economic instability.
The effects of these shifts will be wide ranging from the growing importance of the home premise occasion to a moderation trend increasingly driven by the need to cut household spending.
This is a new e-report from global alcohol market experts, IWSR. It doesn’t just gather numbers, but contextualises them with consumer behaviour, examples of product innovation and local market insights.