The South African consumer landscape is set for a multitude of shifts in the next ten years, not least of which is the maturing of the local market with growth in the Generation X (35-49 year old) market segment set to outpace that in the Generation Y Millennial age group (26-34).
Millennials are turning the ancient beverage on its head — and crème brûlée and cream cheese toppings are just the beginning.
Australians are ditching skim milk and other low-fat dairy options and in favour of regular, full-cream milk as consumer appetites shift towards wholefood, ‘clean-eating’ diets.
Responding to a consumer desire for smaller bottles in order to both cut down on waste and curb their midweek drinking, leading UK supermarkets are jumping on the smaller-serving trend.
Tech has infiltrated the home-brewing space with digital tabletop brewing devices poised to be the next frontier of the beer industry as consumers look for a more personalised beer drinking experience, says Euromonitor senior alcoholic drinks analyst, Spiros Malandrakis.
Matcha is in lattes, smoothies, cocktails and face masks — and that's just the beginning. But what is it and why is it everywhere?
The ready-to-drink (RTD) market has grown significantly in recent years, largely due to global trends like convenience, all-in-one nutrition, and the wellness trend. When preparing for an RTD launch, as with any product, there are a lot of variables to consider.
On SA's Human Rights' Day, it seems apt to include this great piece of marketing theatre by SAB and its Carling Black label brand....
More and more consumers are turning to veganism, providing an opportunity for soft drinks producers, says this expert soft drinks commentator.
Diageo, the world's biggest spirits company, plans to roll out a female-branded version of its Johnnie Walker scotch brand called Jane Walker, the latest move by the liquor giant to woo female drinkers in the US.
What trends can the beer, spirits and wine sectors expect to shape the year ahead? Here, Euromonitor's senior alcoholic drinks analyst, Spiros Malandrakis, previews, in lyrical style, what 2018 has in store.
Absolut, a brand of Paris-based Pernod Ricard, launched a new film titled “The Vodka with Nothing to Hide” to prove how transparent things are in Åhus, Sweden, and features employees totally in the nude.
JWT's Innovation Group has again published its always fabulous report, The Future 100 2018, an annual snapshot of the year ahead and the most compelling trends to keep on the radar. Food and drink make up a sizeable part of its cutting-edge insights.
New-look Diet Coke’s new commercial doesn’t shy away from the health concerns over the artificially-sweetened soda, part of an expensive new campaign that seeks to inject the struggling soda with a youthful, blunt-talking vibe.
Guinness is the latest brand to bolster its teetotal drinks offering after launching a new non-alcoholic beer it claims doesn’t compromise on flavour.
As the popularity of plant-based nutrition grows, it seems non-dairy milk* is increasingly finding its place in Americans’ refrigerators. New research from Mintel reveals that non-dairy milk sales have grown by an impressive 61% since 2012, and reached an estimated $2.11-billion in 2017.
Expanding consumer interest in "raw" water is being met by thriving upstarts who either deliver unfiltered, untreated, unsterilised water or set up a home water collection system, according to The New York Times.
Coffee helps millions of people worldwide to get out of bed in the morning. It's one of the world's most popular beverages, and one that has shaped society and industry for hundreds of years. Jonathan Robinson (above) of SA's Bean There Coffee Company offers these trend insights for 2018....
They’re avoiding many of the substances that got earlier generations high. Why? And are they better off? Zoe Cormier, UK journalist and the author of Sex, Drugs & Rock ’n’ Roll: The Science of Hedonism and the Hedonism of Science, offers these compelling hypotheses and insights.
Innova Market Insights has released its top trends for 2018, with “Mindful Choices” tipped to be the number one trend for next year.