11 Jan Wellness drinks trend: meditation and relaxation in a can
The beverage world is witnessing a new crop of wellness drinks and tonics — a new beverage trend touting an appealing escape from the endless rat race of trying to relax.
13 Dec Bloody good beer for a bloody good cause
To celebrate menstrual products being made free for all in Scotland, BrewDog has released a new beer titled Bloody Good Beer. [Interesting example of cause marketing. Ed]
29 Nov How is canned wine innovation evolving?
Covid-19 has prompted consumers to increasingly shift to on-the-go drink offerings. IWSR looks at how the canned wine space is evolving.
29 Nov Tonic water market expected to reach $1.1bn by 2027
The gin craze has spawned a complementary boom in tonic water - here are some insights into this market published in the US by Allied Market Research.
24 Nov Red alert! GNT Group predicts 2021’s top food and beverage colour trend
Red is set to shake up the food and beverage industry in 2021 thanks to its ability to spark powerful emotions, according to the GNT Group, supplier of EXBERRY food colourants.
15 Nov A new kind of brew: innovations in coffee and tea
Enjoy this FREE digital magazine on all the latest coffee and tea trends, compiled by Food & Beverage Insider. This is a fabulous resource outlining the multiple trends swaying tea-coffee consumption and NPD.
15 Nov The cult of natural wine
Natural wine has been fermenting in France since the 1970s, but recently it's a trend that's been gathering headlines around the world. What is this phenomenon?
13 Nov The bittersweet sexist history of marketing diet soda
Coca-Cola recently announced that its first diet soda, Tab, would be globally discontinued. Tab targeted women, specifically, promising to reshape their bodies. Here's a great essay on the fascinating marketing of diet soda over the years...
27 Oct Innova’s top 10 foodbev trends for 2021
Transparency emerges as a clear winner in Innova Market Insights’ Top Ten Trends for 2021, with brands upping their game to meet evolving ethical, environmental and clean label consumer demands.
28 Sep Oatly: The New Coke?
Swedish oat milk brand, Oatly, has hit the big international time and is now valued at over $2bn. This commentator is not impressed, calling out Oatly as worse than Coke in the health stakes, and accusing it of questionable marketing. Read on!
02 Sep Refocusing the marketing of alcohol in SA
The marketing of alcohol brands has had to adapt significantly during the COVID-19 lockdown and the subsequent bans on alcohol sales, with a renewed focus on ensuring the creation of an alcohol-safe South Africa.
02 Sep Health and wellness trend refreshes beverage innovation
Consumer interest in healthier diets is translating into healthy beverage innovation, with functional drinks and alcohol alternatives on the rise, as well as lower alcohol wines, beers and spirits.
13 Aug Covid-19 will create far-reaching impact on global alcohol consumption
In the wake of the Covid pandemic's massive impact on the global beverage alcohol market, IWSR analysts have identified six key macro trends that are driving and shaping the industry....
13 Aug Collapse of on-trade brings new opportunities in the global drinks market
In this new webinar ‘Global Drinks Trends After Coronavirus', Euromonitor International’s experts discuss the impact of COVID-19 on the global on-trade beverages industry, new opportunities to reach consumers at home, and reimagining premiumisation as disposal income declines.
14 Jul Clover’s controversial blue milk bottle campaign
Social media has been abuzz, and much of it less than complimentary, over a new marketing campaign by Clover for its fresh milk. Here's the fabulous Jonathan Cherry's savvy take on this....
13 Jul The rise and rise of craft ginger beer
News out of Australia is that ginger beer is becoming the brewers’ choice of “near beer” alternatives, as seltzers and other RTD-style drinks pervade its drinks industry.
13 Jul 2020’s top packaging trend: successfully communicating sustainability
Successfully communicating sustainability credentials to consumers is key to developments in food and drinks packaging - and adjudged by Innova Market Insights as its top packaging trend in 2020. Innova’s consumer research indicates that consumer expectations around sustainability are higher than ever, pushing companies to prioritise...
22 May Whipped Dalgona craze is perking up sales of instant coffee
A popular lockdown fad - whipping up a foamy beverage at home - is helping drive sales of instant coffee.
11 May An alcohol revival (except not yet allowed in SA!)
In a swift reversal of the teetotal trend, US liquor sales are shooting up as consumers increasingly indulge, in search of escape or entertainment.
11 May Will COVID-19 consumer behaviour permanently disrupt the beverage alcohol industry?
The COVID-19 pandemic has seen global beverage alcohol markets and companies subject to massive volatility, including the mass shut-down of the on-trade in many countries, consumer stockpiling through retail and e-commerce and even total prohibition.