Understand what’s new and next in global consumer behaviour and the impact on food and drink marketing and innovation.... [what a great, beautifully presented report! Ed]
There is a widespread perception that in times of economic hardship or general turbulence, sales of luxury goods will be among the first to decline. Not so with top-end alcoholic beverages....
thefoodpeople is a vast UK-based resource on international drink and food trends and innovation, with a lot of it free. Here are some snippets from it's latest drinks category report...
At 131 years old, Maxwell House is no spring chicken, and most of its loyal drinkers aren’t either. But Kraft Heinz is looking to revive the coffee brand by appealing to younger consumers with its new iced latte with foam, its first product launch in nearly a decade.
The industry has endured for over 200 years... this article looks at how it continues to thrive – and just like a good Scotch, the answers are complex.
Many brands just 'don't get the Gen Z crowd', but they are their future customers..... an excellent article by SA's futurist/trend meister, Jon Cherry.
With the cost of living crisis has seen particularly hard on food and drink prices in the past 18 months, some producers have responded by reducing the size of their products, while keeping prices the same – known as “shrinkflation”. Enter. too, now drinkflation....
Both globally and locally, the Carbonated Soft Drinks (CSD) market is witnessing a shift in consumer preferences from traditional high sugar, caffeinated soft drinks to healthier variations, driven by ongoing health concerns.
According to Euromonitor International's latest research, South Africa's soft drinks industry experienced stronger sales growth in 2022 compared to previous years. Off-trade sales reached 6.7 billion litres, marking a significant 5.2% increase from 2021.
The South African 100% pure juice market grew by 9.5% in the 12 months to the end of March 2023 and is now worth R7.9-billion in annual sales, according to new data analysis by NIQ.
The trends that have previously shaped the global beverage alcohol marketplace will be transformed over the next five years as the world emerges from the Covid-19 pandemic, and into a period of growing economic instability.
The hit energy drink PRIME is now available locally at Checkers stores, and it's debut made a predictable teenage frenzy. This article unpacks the hype around a caffeine-loaded drink that has been criticised as unsuitable for teenagers.
Ornico, one of Africa’s leading media and advertising monitoring agencies has compiled a free-to-download report on the advertising trends in the South African Liquor industry.