17 Jun The world’s most valuable food and beverage brands in 2025 – Kantar
Kantar's BrandZ Most Valuable Global Brands 2025 report reveals the most valuable food and beverage brands....
15 Jun Red Bull: the thing with wings
Forget jingles and TV spots – this is how Red Bull built an empire by selling a lifestyle disguised as an energy drink. ...
07 May How UK soda brand Something & Nothing engages its audience
The company’s founder explains how they use email marketing to engage their audience with content that helps them ‘escape the everyday’......
07 May What is the ‘Zebra Striping’ trend?
Here's another term and trend featuring in the burgeoning realm of sobriety and and reduced drinking....
07 May Sprite now America’s no 3 soft drink
The lemon-lime beverage has surpassed Pepsi in sales volume.....
23 Apr The sweet, creamy drinks phenomenon sweeping America
Nearly two-thirds of Americans aged 18 to 34 say alcohol consumption negatively affects their health. The hottest new trend amongst younger generations is dirty sodas....
20 Mar Global study reveals SA consumers are big tequila fans
Tequila is the fourth largest spirits category in South Africa driven by young, female consumers...
03 Mar How Starbucks is planning on making a comeback
Starbucks is facing is colossal task to win back its fans - here are some great insights from our favourite trends/marketing guru, Jonathan Cherry....
26 Feb Beyond the Aperol Spritz: the popularity of spritz drinks and their cultural appeal
In recent years, the Aperol Spritz has emerged as one of the most popular drinks in social settings worldwide, becoming more than just a cocktail....
16 Feb It’s been 40 years since the New Coke scandal
There are still valuable strategy lessons to be learned from Coke's biggest blunder.... so asserts SA innovation/trend fundi, Jonathan Cherry...
12 Feb Liquid Death dies in the UK market
Liquid Death, the American canned water brand known for its edgy and unconventional branding, is withdrawing from the UK market just one year after its debut.
10 Feb Innova’s top five beverage flavour trends
Explore the latest beverage flavour trends that are developing across the globe...
03 Feb Diageo identifies 2025 socialising trends in new global report
Global alcohol beverage giant, Diageo, maker of Johnnie Walker, Don Julio Tequila and Guinness, has unveiled its annual global trends report .....
03 Feb Growth of $4bn+ expected from no-alcohol category by 2028
Latest IWSR data highlights the drivers behind the burgeoning no/low-alcohol trend.....
02 Feb Is the demon drink over-demonised?
Turns out there may be a reason so much doom and gloom is being broadcast about there being 'no safe level' of drinking alcohol. Here's an excellent article by famed wine fundi, Jancis Robinson....
02 Feb Demon drink: the enjoyment vs risk
The science and narrative around alcohol is increasingly demonising one of mankind's most popular, and damaging, pleasures...
31 Jan What’s behind Guinness’s skyrocketing popularity?
Celebrity endorsements and video trends have helped frame the Irish pint as the cool and coveted drink among young consumers....
15 Jan Map today’s foodbev trends with Kerry’s 2025 Taste Charts
Kerry, a global leader in taste and nutrition, has launched its 2025 Taste Charts, a comprehensive resource on developing trends designed to guide food and beverage innovators worldwide.
05 Dec Packaging innovations seal the deal in SA’s bottled water market
Globally and locally, the bottled water market has seen significant innovation in packaging designs, driven by consumer preferences for convenience, sustainability, and enhanced functionality....
16 Nov NOMU Pink Milk is a local innovation all SA children are happy to support
It might just be Pink Milk, but buying it is a vote for South Africa.... provocative commentary from SA trend and marketing guru, Jonathan Cherry...