13 Feb Cape bubbly gets repositioned as Cap Classique
We might have been bit slow off the blocks, but DRINKStuff SA has only recently become aware of this important wine marketing news, thanks to a recent article in the Mail & Guardian.
21 Jan Yet another straw solution – make ’em out of ice!
Plastic straws have become the poster child of waste, and most alternatives have their own issues. Now, a start-up ia crowdfunding an intriguing solution that fights the plastic straw boogeyman and keeps drinks cool at the same time – the Ice Straw.
21 Jan Opportunities grow for lower-caffeine coffee
Many consumers want the mental focus of caffeine without the jitters, prompting a wave of product development such as “half caffeine” ground coffee or ready-to-drink (RTD) cold brew blended with relaxing botanicals.
12 Jan The eight drivers of change for beverage alcohol in 2023 and beyond
The trends that have previously shaped the global beverage alcohol marketplace will be transformed over the next five years as the world emerges from the Covid-19 pandemic and into a period of growing economic instability.
08 Dec Firmenich announces dragon fruit as 2023 Flavour of the Year
Firmenich, the world’s largest privately-owned fragrance and taste company, has delcared its 2023 Flavour of the Year, dragon fruit, celebrating consumers’ desire for exciting new ingredients and bold, adventurous flavour creation.
01 Dec Alcohol’s adaptation to wellness and sustainability requires a new strategy
With scientific research suggesting that no amount of alcohol is technically good for you, hard-drinking baby boomers are giving way to more sober millennials and Gen Z consumers who temper alcohol consumption in the name of wellness.
29 Nov A marketing mare for PespsiCo, now on Netflix!
Here's a fascinating tale of a fight between a massive corporation and a teenager who just wanted his plane....
30 Oct Wine’s intriguing new co-ferment trend
Meet the winemakers pairing grapes with other fruit and plants to create drinks that refuse to be classified....
29 Sep Ethical dairy brand Kalverliefde sells milk from farms that keep calves with cows
Faced with increasing, albeit still limited, competition from plant-based milks, it's interesting to see innovation in dairy milks. This one should please the heart...
28 Sep Castle Lite launches new campaign aimed at ‘Lite’ning up’ South Africa
SAB has tuned into the unfortunate South African zeitgeist of languishing - a sense of stagnation and emptiness - with a great new marketing campaign for Castle Lite.
14 Sep Demand for non-alcoholic beverages in SA sees some recovery in 2021, says BMi Research
The majority of SA's non-alcoholic ready to drink (RTD) beverage sectors that were negatively impacted both by tougher than expected economic conditions in 2021 and the emergence of the Covid-19 variant Omicron are starting to see signs of recovery, according to info released by BMi Research.
06 Sep How changing consumer demands are driving the soft drink sector
In this interview, Alex Beckett, director at Mintel Food and Drink discusses the consumer trends driving the soft drink market.
29 Jun Cacao water – a multi-crowned super beverage?
It’s time to think beyond the chocolate bar to learn everything the cacao plant has to offer.
16 Jun Buzzing along without the booze
Non-alcoholic alternatives to booze have been around for a while. But recently, the sector has been booming. Insights from the US market…
16 Jun The future of dairy and non-dairy drinks
The next five years will be pivotal for the dairy and non-dairy drink sectors. Some insights from Mintel...
16 Jun Do anti-drink driving ads work?
South Africa has a serious drinking and driving problem. Here are some cogent thoughts on this topic by trends/futurist, Jonathan Cherry.
22 May Keeping it ‘real’ mood & mind strategy
Creating commercially viable and successful products in the mood-lifting realm of nootropics and adaptogens has been rare, but Covid has shifted things significantly....
20 May Choosing a Chenin about to get a whole lot easier
In a savvy marketing exercise, the Chenin Blanc Association is launching a style indicator on bottle labels to guide consumers in their wine choices.
04 May SA’s Great Big Wine Survey: tap in – free – to consumer wine trends
Consumer wine trends in SA will be discussed at a free-to-attend webinar on May 12, 2022, discussing the findings of the Great Big Wine Survey 2021.
31 Mar Insights into SA’s packaged water market
While bottled water has snatched the lion’s share of the non-alcoholic beverage market in the US, surpassing carbonated soft drinks, this is certainly not the case in SA.