19 Aug Savanna gives COVID-19 vaccine a shot in the arm
Savanna Premium Cider is an unlikely suspect when it comes to promoting vaccination, however that's what the Savanna brand has been doing - in a very effective way.
11 Aug Happy? Sad? Stressed? How drinking became the answer to everything
Alcohol has become so normalised there’s hardly a situation when a drink doesn’t feel appropriate, experts say. Here's a compelling and provocative article on how marketing obfuscates the real risks of alcohol, especially for women...
28 Jul America’s taste for hard seltzer is suddenly starting to wane
The fast-growing market for hard seltzer is losing its fizz, tapering off as competition intensifies.
04 May Top 2021 flavour trends: mashups and new sensory experiences
Hybrid flavour innovation is increasingly being used to deliver new sensory experiences for progressively adventurous consumers, offering food and beverages that can broaden the dimensions of indulgence.
30 Apr Nootropics: the future of functional drinks
Nootropics is a term derived from ancient Greek which describes substances or supplements which improve cognitive function, such as caffeine or L-Theanine. Some insights from Mintel....
05 Apr SA’s marketing man steering Absolut vodka
SA's most valuable export is its amazing human capital - here's news of another Saffer making good on the global stage: Charl Bassil, Global Vice President Marketing for the Absolut brand in the Pernod Ricard stable.
03 Apr An evolving market encourages whisky producers to innovate
Changing market forces have prompted some whisky producers to question the way in which whiskies are made, packaged and marketed.
15 Mar So you want to be a beverage entrepreneur?
There are many wannabe drinks entrepreneurs. However, it isn’t easy. A marketing expert outlines six key areas that entrepreneurs need to consider.
28 Feb The global demand for healthier beverages
Kerry has released The Right Taste for Healthier Beverages, an informative white paper that examines the rising demand around the world for healthier and tastier beverages.
28 Feb Anaerobic coffee: the next big thing in coffee?
The coffee industry can never rest on its gilded laurels - these days savvy players keep rocking the game with a steady stream of new flavours or preparation techniques.
28 Feb Castle Lite delivers cold innovation in Africa
Castle Lite's status as one of the biggest beer brands in Africa has been built on one, single, simple idea of product value - extra cold beer. Here's the story of smart promotion of the brand in Tanzania....
28 Jan Heineken SA says Windhoek ad wasn’t meant to ‘offend any viewers’
The widely circulated and aired Windhoek Lager advert featuring international actor Gerard Butler received backlash from South Africa’s Advertising Regulatory Board (ARB), which decided last week to ban the commercial for “promoting toxic masculinity”.
27 Jan Mintel’s global food and drinks trends for 2021
Mintel has outlined three key trends for the global food, drink, and foodservice industries, including analysis, insights, and recommendations centred around the ‘now’ (next 12 months), the ‘next’ (18 months+), and the ‘future’ (five+ years) of consumer behaviour.
25 Jan The biggest alcoholic drink trends for 2021
Some drink trends will continue into 2021 because of the pandemic and others will continue to grow in spite of it. Here are predictions from Forbes, with an American slant...
22 Jan Global wine trends to watch in 2021
After being hit hard by Covid-19, global consumption of still and sparkling wine is expected to bounce back in 2021. IWSR analyses which trends will be driving the market.
13 Jan Elderberry soars on the immunity trend
From beverages to bars, more companies are adding the deep purple berry to a variety of products for its hue, flavour and health appeal.
12 Jan Firmenich’s two Flavours of the Year for 2021: a super-root and a super-fruit
Firmenich, the world’s largest privately-owned fragrance and taste company, has declared ginger and yuzu as the two Flavours of the Year for 2021. Here's why....
12 Jan UK: Sainsbury’s reveals top food trends of 2020
UK food retailer, Sainsbury’s, has revealed the top taste trends that swept the UK in 2020, as well as what food people favoured in a year like no other.
12 Jan Kroger shares trending foods of 2020 and 2021
The Kroger Co, America’s largest grocery retailer, has announced the top 10 trending foods of 2020, as well as its food trend predictions for 2021.
11 Jan Wine in the wake of corona
South African wine blog, Glou Glou, talks wine trends that have been created, enhanced and shifted by the pandemic.