06 Apr Gendered products face growing backlash
In the US a wine aimed exclusively at men has been taken to task for its gendered positioning. Do real men drink wine?
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06 Apr US: Soft beverage choices are all about TASTE mostly
While America’s non-alcoholic beverage market is shifting in favour of better-for-you alternatives, new research from Mintel reveals that taste/flavour (72%) is by far the main influencer for consumers, with health/nutritional attributes (21%) and functional attributes (16%) far less influential.
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28 Mar PepsiMojis global campaign connects retail, digital marketing with younger audience
PepsiCo is rolling out a global marketing campaign featuring more than 70 emojis, called "PepsiMojis", printed on cans, bottles, and cups in over 100 markets across the world, in what observers describe as "as a means to bridge retail marketing with digital marketing, all without words".
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10 Mar Five emerging trends that will reshape the beverage industry in 2016
Natural ingredients. Soda’s decline. The rise of energy drinks, dairy alternatives, and ready-to-drink tea and coffee — manufacturers are already aware of major movements sweeping through the beverage industry. But lesser-known trends are poised to be just as disruptive.
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09 Mar The rise of Brosé
The reinvention of rosé continues apace, with superior grapes, innovative production methods and sustainable sourcing all bidding to capture consumer imagination in an increasingly crowded and fashionable category. The message from the market’s new releases is clear: pink is premium, but the rosé category’s rebrand...
24 Feb The great fragmentation of the food-bev landscape
There are food-bev companies where the directors and shareholders still believe that their business teams must look for new “high volume opportunities”. Believe no more, asserts UK trends thinktank on food and health, New Nutrition Business.
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18 Feb Seven top taste drinks trends for 2016, with a South African slant
Jo'burg drinks development consultancy, Slo-Jo, works with most of SA's top restaurant chains in keeping their drinks menus fresh and appetising. Trend watching is key in its business - and here is Slo-Jo's take on taste trends for 2016, mainly in the context for SA's...
16 Feb Innocent founder Richard Reed: ‘It is crazy how significant packaging is
The co-founder of the UK's famous Innocent drinks, Richard Reed, believes the importance of packaging in products can not be underplayed and argues it is often more important than the product itself.
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04 Feb The long slow decline of the juice and smoothie business
The beverage business is undergoing radical change. New Nutrition Business forecast last year that “juice and smoothies are going to follow colas and other carbonates onto the path of a long slow decline”. And already it’s clear that if you follow its suggestion that “the...
04 Feb Matcha is so 2015, now it’s dandelion coffee!
Dandelion coffee is the "it" drink, so if you were just about to hop on the matcha bandwagon — so 2015 — don’t bother.
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26 Jan Metal cans sparkle in packaged water category
In a sector dominated by PET and glass to a much lesser extent, research company Canadean reports that metals cans have the highest growth by volume out of all packaging formats in the packaged water category, with the success of flavoured sparkling water driving growth...
26 Jan Carbonates take a global hit, but soft drinks remain stable
Euromonitor recently released new data for soft drinks and the results show 2015 as the slowest year for global carbonates growth in all of its historic data set. Hear more here...
24 Jan Coca-Cola announces new global ‘one brand’ marketing strategy
Marking a significant shift in its marketing strategy, Coca-Cola has announced that for the first time, all Coke trademark brands will be united in one global creative campaign: “Taste the Feeling”.
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24 Jan Crunch time for sugar
Sugar is starting to be perceived in much the same way as smoking when it comes to health. This will have an impact on food and beverage brands with a high sugar content, reports the Financial Mail.
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12 Jan Firmenich names coconut the 2016 ‘Flavour of the Year’
Firmenich, the world’s largest privately-owned company in the fragrance and flavour business, has announced coconut as its "Flavour of the Year" for 2016.
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09 Dec “Salad” juices push vegetables to the front of bottles
Fruit and vegetable juice blends have been popular in Western markets for many years now, but recent innovations have pushed vegetables to the front of bottles. This comes as fruit juice’s health halo is slipping as it faces growing pressure for its “hidden” sugar content,...
17 Nov Global spirits consumption to hit 3.2bn cases by 2020
The global spirits market is forecast to grow by almost 122m nine-litre cases between 2014 and 2020 to surpass 3.2bn cases by 2020, according to the latest forecast data from the IWSR, a leading source of analysis on the alcoholic beverage market.
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17 Nov Why bros love energy drinks
A new study finds that men who have more stereotypically masculine beliefs are more likely to think energy drinks give them special abilities.
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05 Nov Exploring new innovations in the UK hot drinks space: Datamonitor report
The movement towards healthier lifestyles is an overarching trend that has, for several years, been impacting the British food and drink space and is becoming increasingly apparent within the hot drinks category. As this trend has evolved through changing consumer attitudes towards health, so has...
28 Oct Anuga 2015: Finding drinks inspiration at the world’s biggest food trade expo
DRINKStuff SA was at Anuga 2015, the massive biennial global food-drinks gathering in Cologne in mid October. Editor, Brenda Neall, uncovered much beverage inspiration...