31 Jul Wine’s ongoing generational panic
The latest generation, it seems, is always to blame for a fall-off in wine sales - really?
29 Jul The rebound of dairy milk
What Oatly’s struggles signal for the plant-based milk category....
16 Jul Coca-Cola vs PepsiCo: Two titans. Two strategies. One hard truth.
Some interesting perspectives from a marketing expert - sourced from LinkedIn, such a great repository for B2B news and know-how....
30 Jun A revamp for iconic Nederburg
Nederburg, one of South Africa’s most awarded and internationally admired wine brands, has come to market with a new reset.....
30 Jun The future of alcohol: Strategies to help brands diversify to shifts in consumption
A range of challenges loom for the future of alcohol, as this report by Mintel's Richard Cope, a Senior Trends Consultant, lays out....
29 Jun UK: Good-bye to the pint?
As the cost of a pint hits £5-£8, pub owners are having to be inventive to keep customers....
17 Jun The world’s most valuable food and beverage brands in 2025 – Kantar
Kantar's BrandZ Most Valuable Global Brands 2025 report reveals the most valuable food and beverage brands....
15 Jun Red Bull: the thing with wings
Forget jingles and TV spots – this is how Red Bull built an empire by selling a lifestyle disguised as an energy drink. ...
07 May How UK soda brand Something & Nothing engages its audience
The company’s founder explains how they use email marketing to engage their audience with content that helps them ‘escape the everyday’......
07 May What is the ‘Zebra Striping’ trend?
Here's another term and trend featuring in the burgeoning realm of sobriety and and reduced drinking....
07 May Sprite now America’s no 3 soft drink
The lemon-lime beverage has surpassed Pepsi in sales volume.....
23 Apr The sweet, creamy drinks phenomenon sweeping America
Nearly two-thirds of Americans aged 18 to 34 say alcohol consumption negatively affects their health. The hottest new trend amongst younger generations is dirty sodas....
20 Mar Global study reveals SA consumers are big tequila fans
Tequila is the fourth largest spirits category in South Africa driven by young, female consumers...
03 Mar How Starbucks is planning on making a comeback
Starbucks is facing is colossal task to win back its fans - here are some great insights from our favourite trends/marketing guru, Jonathan Cherry....
26 Feb Beyond the Aperol Spritz: the popularity of spritz drinks and their cultural appeal
In recent years, the Aperol Spritz has emerged as one of the most popular drinks in social settings worldwide, becoming more than just a cocktail....
16 Feb It’s been 40 years since the New Coke scandal
There are still valuable strategy lessons to be learned from Coke's biggest blunder.... so asserts SA innovation/trend fundi, Jonathan Cherry...
12 Feb Liquid Death dies in the UK market
Liquid Death, the American canned water brand known for its edgy and unconventional branding, is withdrawing from the UK market just one year after its debut.
10 Feb Innova’s top five beverage flavour trends
Explore the latest beverage flavour trends that are developing across the globe...
03 Feb Diageo identifies 2025 socialising trends in new global report
Global alcohol beverage giant, Diageo, maker of Johnnie Walker, Don Julio Tequila and Guinness, has unveiled its annual global trends report .....
03 Feb Growth of $4bn+ expected from no-alcohol category by 2028
Latest IWSR data highlights the drivers behind the burgeoning no/low-alcohol trend.....