This report by UK digital agency, Kerve, examines how the increasing experimentation by brands, and the changing tastes of consumers, influenced the alcohol sector in 2016 and what this may mean for marketers in 2017.
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The internet's abuzz with McDonald's [in the US] latest announcement. It's not all-day breakfast (that's already a thing). And no, they're not making the McRib a menu staple. It's tech-y. It's design-y. It's a new ...
US food-beverage design and development firm, Mattson, develops concepts and formulates products across many channels within the food world, including food-away-from-home, FMCG, ingredients, and others. It's president and chief innovation officer, Barb Stuckey, outlines the macro trends that will...
What's been behind the emergence and immense current popularity and growth of coconut water? Euromonitor International explains...
Euromonitor International has released its annual “Top 10 Global Consumer Trends for 2017” report, which analyses the trends that will shape the consumer landscape this year. Authenticity and personalisation are key attributes to customers.
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The new year is here and with it comes another new season of food trend forecasts. Analysts at Anderson Partners Food Ingredient Marketing in the US have come up with this handy round up to help you find your way through...
If there are two words for wine in 2017, they’re experimentation and exploration...
Firmenich has announced cucumber as the 2017 “Flavour of the Year” based on its growing appeal - demand for refreshing, clean, and healthy food and beverages is driving cucumber’s surge in popularity.
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The past decade has seen an explosion in start-up businesses specialising in food and drink. Here's some cogent advice and insights from Jeremy Torz, co-founder, Union Hand-Roasted Coffee in the UK, on growing such endeavours the right way.
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When a giant food company invests $32-million in a startup focusing on personalized nutrition – as Campbell’s recently has – then you know that “personalization” has reached its tipping point. This is a key trend identified in New Nutrition Business' annual report, 10...
Winning the accolade, 'Best New Beverage Concept' at World Beverage Innovation Awards 2016 earlier this year, was Cuppanut, a new brand of coconut teas. Here's the story behind the product...
Growing calls for transparency throughout the supply chain are taking clean and clear label to a new and supreme level. This comes as the inherent benefits of plant-based products are being active marketed to a more health conscious consumers. “Clean Supreme” and “Disruptive Green” lead...
In a newly released Food & Drink 2016 report, Waitrose has identified four broad trends highlighting how what we eat is increasingly becoming a way of expressing who we are and tips a number of trends to watch for the year ahead. [Great insights and...
Taking their cue from the success of carbonated waters and seltzers, alcohol brands are cutting calories.
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The US spirits industry is seeing a craft movement take hold across bars and retail outlets in a way that could mirror the success craft brewers.
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The European and US craft beer sector has exploded in the last ten years – in fact micro is now mainstream, as highlighted by recent acquisitions of craft brewers by the big players in the industry.
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The US/the world is currently in the third wave coffee movement, but what exactly are these “waves”? Mintel’s expert analysts share a brief history of the different coffee waves and their predictions on what’s to come.
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How did a substance that falls from the air, springs from the earth and comes out of your tap become a hyperactive multibillion-dollar business?
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There’s a growing trend in the world of wine that many wine producers have been slow to catch up to. It doesn’t have anything to do with grapes, blends or finishes. It has to do with size, asserts a senior Tetra Pak marketing executive.
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Coca-Cola's new global marketing approach aims to incorporate all of Coca-Cola's variants under the same brand, making consumers aware of the entire trademark and particularly the low kilojoule variants. All three phases of the campaign are said to be underway in SA.
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