28 Apr Pepsi’s new look comes to SA
Pepsi has introduced its new logo and visual identity into Africa, following its rollout in the US last year.... the first change in 14 years....
25 Mar Red Bull creates the world’s fastest drone
Red Bull is still giving things and ideas... wiiings....
25 Mar Liquid Death water valued at $1.4bn – how so?
It’s a miracle. Liquid Death has created a billion-dollar brand, almost overnight, out of the elixir of life, that most precious but most commoditised of commodities, commonly known as water.
25 Mar SA’S Liquor industry comes back fighting!
SA's R144-billion liquor industry quenches consumers' thirst for change....
07 Mar Youth drinking is declining
Myths about this trend, busted....
22 Feb What’s with the Stanley Cups craze?
You’ve heard of an emotional support animal, sure. But why are people all around North America suddenly talking about an “emotional support water bottle”? Is the Stanley cup really the last word in personal hydration – or is this just a sippy cup for adults?
20 Feb 2024 trends shaping the global wine industry
Respected beverage alcohol analysts, IWSR, assesses the performance and outlook for the global wine market...
20 Feb Superbowl debut for mom-and-pop brand!
There's no bigger brand advertising showcase in the world than the Superbowl, watched this year on February 11 by an estimated 123.7 million fans....
05 Feb Trends shaping the future of the global wine industry in 2024
As we step into the dynamic landscape of the wine industry in 2024, various challenges and opportunities unfold, reshaping the way producers, winemakers, and consumers interact with this beloved beverage.... Insights from Rico Basson, CEO of South Africa Wine.
01 Feb UK: Sprite scraps labels from bottles in new trial
Coca-Cola will temporarily remove labels from Sprite and Sprite Zero on-the-go bottles this January in a limited trial of “label-less” packaging.
15 Jan Looking at drinks trends 2023
From mushroom-based non-alcoholic spirits to cannabis-infused ice, 2023's drinking trends reflected a dynamic shift in the beverage industry, with innovation, health consciousness, and sustainability at the forefront.
14 Dec Peach Fuzz is Pantone’s Colour of the Year for 2024
The gentle, pinkish-orange hue was chosen to reflect a collective desire for respite...
15 Nov Demystifying wine choices
Pernod Ricard is targeting food lovers in the UK with new wine brand Greasy Fingers - an interesting take on making wine drinking more accessible.
01 Nov Trends shaping the maturing RTD category
RTD category will hit US$40bn by 2027, driven by growth in cocktails/long drinks and premium products....
15 Oct New Mintel report: 2024 global food and drink trends
Understand what’s new and next in global consumer behaviour and the impact on food and drink marketing and innovation.... [what a great, beautifully presented report! Ed]
15 Oct How is Gen Z approaching beverage alcohol?
IWSR data shows that a significant proportion of LDA Gen Z consumers are now avoiding alcohol altogether, although there are wide variations between countries...
27 Sep Luxury alcohol investment on the rise across the globe
There is a widespread perception that in times of economic hardship or general turbulence, sales of luxury goods will be among the first to decline. Not so with top-end alcoholic beverages....
16 Sep The Liquid Death strategy
Let's explore some of the genius of this super-successful American canned water brand, Liquid Death..... Trends futurist guru Jonathan Cherry reports....
05 Sep Takeouts on today’s drink trends
thefoodpeople is a vast UK-based resource on international drink and food trends and innovation, with a lot of it free. Here are some snippets from it's latest drinks category report...
15 Aug US: Climbing on the cold coffee-wagon
At 131 years old, Maxwell House is no spring chicken, and most of its loyal drinkers aren’t either. But Kraft Heinz is looking to revive the coffee brand by appealing to younger consumers with its new iced latte with foam, its first product launch in nearly a decade.