The craft beer bubble hasn't quite burst, but it is beginning to look as if it's being stretched to its limit. As more big brands buy into the trend, this article looks at the implication of craft beer going corporate.
Heineken came up with a great marketing campaign in the US to help millions of Americans stick to their resolution to take part in Dry January 2020.
Hard seltzer - alcoholic sparkling water - is an unknown concept in a regular South African's beverage universe, but this cheap, low-cal, gender-neutral canned cocktail is proving to be one of the hottest growth categories in the US.
Over the past 10 to 20 years, the ripples of change in the global soft drinks market have threatened to become tidal waves, with new categories emerging constantly and genuine novelty flooding the shelves.
As we start another year (yup, when did that happen?!), it's time to reflect on the current trends within the wine industry. From both a micro and macro perspective, times are certainly a-changin'.
‘The Plant Based Revolution’ is number two of the Top 10 Trends highlighted by Innova Market Insights for 2020 - and the dairy alternatives category represents a key battlefront in this consumer-driven revolt.
Mintel, the experts in "what consumers want and why", has announced three key trends that will shape the global food, drink, and foodservice industries over the next 10 years....
Coca-Cola is running into trouble with people angry about accidentally buying a zero-sugar or reduced-sugar version of Coke instead of the original, because the packaging is so similar.
The world's biggest flavour company, Firmenich, has hailed “Classic Blueberry” as its flavour of the year for 2020 - citing the fruit’s longstanding association with wellbeing and its role in ushering a new wave of F&B options for global consumers.
Cafes are reinventing the conventional cup of coffee with unique flavour profiles and considered presentations.
Oatly is milk made from oats, and ticked along nicely for about two decades in Sweden. In 2012, the oat milk company brought in a new CEO, Toni Petersson, with a radical new vision for the brand and with a new look and a tasty product, Oatly set its sights on America.
With sugar reduction a central topic in the media and among consumers, opportunities for reducing sugar intake are taking a number of directions as companies address evolving concerns and demands, says Innova Market Insights.
As new gin brands are unveiled almost by the hour, we within the drinks industry could justifiably be growing somewhat tired of it all. Interesting take on the gin trend's waxing or waning...
The wine industry shows how eco-friendly production can benefit both companies and consumers.
“Storytelling: Winning with Words” leads the list of Innova Market Insights’ Top Ten Trends for 2020.
The global legal market is expected to represent 77% of total cannabis sales in 2025, reaching $166-billion. Within the next decade, some form of cannabis will be a part of consumers' daily routines, either as a functional ingredient in foods, beverages and beauty or as a wellness mood enhancer in health.
Rosé has become one of the millenials’ favourite drinks in just a few years. Why?
Increasing numbers of adult drinkers around the world are passing up on their traditional alcoholic beverages as trends show a shift to the no- and low-alcohol beer (Nablab) categories.
Big Alcohol is pouring billions into the drinkable marijuana market. But is that how anybody wants to get high? [Insightful comments and views on this booming niche...Ed]
Global changes in consumer behaviour, technology, economics and even environmental stewardship are helping to drive evolution and innovation in the beverage alcohol industry. IWSR Drinks Market Analysis’ annual Global Trends Report, released this week, examines these developments...