27 Oct Innova’s top 10 foodbev trends for 2021
Transparency emerges as a clear winner in Innova Market Insights’ Top Ten Trends for 2021, with brands upping their game to meet evolving ethical, environmental and clean label consumer demands.
28 Sep Oatly: The New Coke?
Swedish oat milk brand, Oatly, has hit the big international time and is now valued at over $2bn. This commentator is not impressed, calling out Oatly as worse than Coke in the health stakes, and accusing it of questionable marketing. Read on!
02 Sep Refocusing the marketing of alcohol in SA
The marketing of alcohol brands has had to adapt significantly during the COVID-19 lockdown and the subsequent bans on alcohol sales, with a renewed focus on ensuring the creation of an alcohol-safe South Africa.
02 Sep Health and wellness trend refreshes beverage innovation
Consumer interest in healthier diets is translating into healthy beverage innovation, with functional drinks and alcohol alternatives on the rise, as well as lower alcohol wines, beers and spirits.
13 Aug Covid-19 will create far-reaching impact on global alcohol consumption
In the wake of the Covid pandemic's massive impact on the global beverage alcohol market, IWSR analysts have identified six key macro trends that are driving and shaping the industry....
13 Aug Collapse of on-trade brings new opportunities in the global drinks market
In this new webinar ‘Global Drinks Trends After Coronavirus', Euromonitor International’s experts discuss the impact of COVID-19 on the global on-trade beverages industry, new opportunities to reach consumers at home, and reimagining premiumisation as disposal income declines.
14 Jul Clover’s controversial blue milk bottle campaign
Social media has been abuzz, and much of it less than complimentary, over a new marketing campaign by Clover for its fresh milk. Here's the fabulous Jonathan Cherry's savvy take on this....
13 Jul The rise and rise of craft ginger beer
News out of Australia is that ginger beer is becoming the brewers’ choice of “near beer” alternatives, as seltzers and other RTD-style drinks pervade its drinks industry.
13 Jul 2020’s top packaging trend: successfully communicating sustainability
Successfully communicating sustainability credentials to consumers is key to developments in food and drinks packaging - and adjudged by Innova Market Insights as its top packaging trend in 2020. Innova’s consumer research indicates that consumer expectations around sustainability are higher than ever, pushing companies to prioritise...
22 May Whipped Dalgona craze is perking up sales of instant coffee
A popular lockdown fad - whipping up a foamy beverage at home - is helping drive sales of instant coffee.
11 May An alcohol revival (except not yet allowed in SA!)
In a swift reversal of the teetotal trend, US liquor sales are shooting up as consumers increasingly indulge, in search of escape or entertainment.
11 May Will COVID-19 consumer behaviour permanently disrupt the beverage alcohol industry?
The COVID-19 pandemic has seen global beverage alcohol markets and companies subject to massive volatility, including the mass shut-down of the on-trade in many countries, consumer stockpiling through retail and e-commerce and even total prohibition.
22 Apr Making alcohol-free beverages better: could CBD help?
For many, alcohol-free beer or spirits is a redundant concept - they just don't taste or feel right. Does CBD have the potential to remedy this issue for consumers?
02 Apr Kerry’s South African flavour chart 2020
As a global leader in taste and nutrition, Kerry Ingredients looks to discover and translate taste trends, and this year has released the 2020 Kerry Taste Charts for South Africa, including local beverage flavour trends. [A fabulous resource! Ed]
11 Mar Why young people are drinking less – and what older drinkers can learn from them
Young people are drinking less than ever before. Some reading this will be able to recall the 1990s – the decade of peak alcohol, when drinking was a key part of life for young people.
03 Mar No soft beverage category is safe from alcohol
Big alcohol brands are following, not leading. And where they are headed is alternative drink categories, many of them “hard” versions of non-alcoholic beverages.
01 Mar Coca-Cola’s new focus on ‘breakthrough beverages’
Coca-Cola North America is launching “breakthrough beverages” in emerging categories – including kombuchas with less sugar, cultured ciders, keto-friendly smoothies and cold-brew coffees – in record time.
27 Feb Mintel: two key 2020 packaging trends
Mintel, expert in what consumers want and why, believes there are two key 2020 packaging trends set to transform the global packaging landscape in the year/s ahead.
20 Feb Craft beer going corporate: sell out or survive?
The craft beer bubble hasn't quite burst, but it is beginning to look as if it's being stretched to its limit. As more big brands buy into the trend, this article looks at the implication of craft beer going corporate.
09 Feb Savvy Dry January campaign from Heineken
Heineken came up with a great marketing campaign in the US to help millions of Americans stick to their resolution to take part in Dry January 2020.