“I grew up in a household where alcohol was misused. So, I was very aware that I had a tension point with alcohol myself,” says Natasha Maharaj, marketing director at Distell, home of leading alcohol brands such as Hunters, Savanna, Klipdrift, Amarula and a host of others.
Here's some wonderful, massively entertaining drinks advertising, a new global campaign for Coca-Cola...
SAB's Castle Lager brand is admirably joining the global sustainability trend to add value to brewing by-product - with a project to make it a source of a nutritious bread for poor communities.
Overall, the short- and medium-term trend for wine is challenging, with the long-term trend of slowly-declining volumes in many markets expected to continue.
South Africans, yes, spend more time ‘connected’ than any other nation, making it particularly difficult for manufacturers to break through with their newest grocery lines. Here we look at how innovation can ‘pop’ more and be remembered. Spoiler alert: being liked is no longer enough!
The world certainly changed over the last three years as a result of the global pandemic and the war in Ukraine - here Maijaliina Hansen-Chipps, marketing category lead for RTDs at Distell, offers these trend insights....
We might have been bit slow off the blocks, but DRINKStuff SA has only recently become aware of this important wine marketing news, thanks to a recent article in the Mail & Guardian.
Plastic straws have become the poster child of waste, and most alternatives have their own issues. Now, a start-up ia crowdfunding an intriguing solution that fights the plastic straw boogeyman and keeps drinks cool at the same time – the Ice Straw.
Many consumers want the mental focus of caffeine without the jitters, prompting a wave of product development such as “half caffeine” ground coffee or ready-to-drink (RTD) cold brew blended with relaxing botanicals.
The trends that have previously shaped the global beverage alcohol marketplace will be transformed over the next five years as the world emerges from the Covid-19 pandemic and into a period of growing economic instability.
Firmenich, the world’s largest privately-owned fragrance and taste company, has delcared its 2023 Flavour of the Year, dragon fruit, celebrating consumers’ desire for exciting new ingredients and bold, adventurous flavour creation.
With scientific research suggesting that no amount of alcohol is technically good for you, hard-drinking baby boomers are giving way to more sober millennials and Gen Z consumers who temper alcohol consumption in the name of wellness.
Here's a fascinating tale of a fight between a massive corporation and a teenager who just wanted his plane....
Food innovators believe medicinal mushrooms could be the next frontier of health. How do they plan to bring fungi to the masses?
Meet the winemakers pairing grapes with other fruit and plants to create drinks that refuse to be classified....
Faced with increasing, albeit still limited, competition from plant-based milks, it's interesting to see innovation in dairy milks. This one should please the heart...
SAB has tuned into the unfortunate South African zeitgeist of languishing - a sense of stagnation and emptiness - with a great new marketing campaign for Castle Lite.
The majority of SA's non-alcoholic ready to drink (RTD) beverage sectors that were negatively impacted both by tougher than expected economic conditions in 2021 and the emergence of the Covid-19 variant Omicron are starting to see signs of recovery, according to info released by BMi Research.
In this interview, Alex Beckett, director at Mintel Food and Drink discusses the consumer trends driving the soft drink market.
