
15 Nov 2020 A new kind of brew: innovations in coffee and tea
Enjoy this FREE digital magazine on all the latest coffee and tea trends, compiled by Food & Beverage Insider. This is a fabulous resource outlining the multiple trends swaying tea-coffee consumption and NPD.
Coffee and tea are perhaps the world’s original functional beverages, naturally offering boosts in energy, aid in relaxation and relief from digestive issues, among other benefits.
But in today’s day and age, consumers want more. From added functional ingredients and plant-based creamers to new formats and textures, coffee and tea are in the midst of a major makeover—and consumers are drinking it up.
Takeaways for your business:
- Globally, the coffee and tea markets are expected to be worth nearly $150-billion by 2024.
- Today’s top trends include added functionality, plant-based creamers and exciting new textures and flavours.
- COVID-19 has affected how, where and even why coffee and tea are consumed across the globe.

Articles included in this stylish and comprehensive report:
The potential of coffee products with functional benefits
Consumers are becoming more health conscious, a trend that is intensifying in the pandemic environment. They’re also increasingly concerned about digestive health and immunity — recognising that both of these factors are central to good overall health….
Change is brewing: Innovating in the coffee and tea market
COVID-19 has shaken every corner of the food and beverage industry, and the coffee and tea categories are no different. But unlike consumption shifts in other markets, those in coffee and tea are defined not by volume but by venue….
COVID-19 changing coffee landscape
The global pandemic forced a shift in consumer priorities, and the coffee and tea industry is feeling the impact. A steep decline in away-from-home coffee and tea consumption has led to stunted consumption overall….
Crafting a better brew
Few beverage categories can match the versatility of coffee and tea. A variety of brew methods, flavors, sweeteners, ingredient combinations and whitener sources are available, which gives consumers plenty of options for choosing their perfect cup….
Health, indulgence and sophistication shaping new-style tea drinks in Asia-Pacific
Brewed from high-quality tea leaves mixed with ingredients and toppings, such as fruit and whipped cheese, new-style tea drinks are driving the recent growth of coffee and tea retail chains in Asia-Pacific….
Prebiotics: Trend to watch in coffees and teas
Functional beverages allow consumers to seamlessly integrate wellness options into their daily routines, such as their morning cup of coffee or afternoon iced tea. This convenience, coupled with more choices than ever hitting shelves, has led to functional beverage categories experiencing huge growth in recent years….
Barley protein in coffee and tea-flavoured breakfast beverages
Protein is the centerpiece of the American breakfast, but consumers increasingly are skipping the meal altogether. Conventional wisdom says breakfast is the most important meal of the day, but according to Mintel, the number of Americans who believe that adage is shrinking. Instead of devoting time to preparing a plate of bacon and eggs, many US consumers are turning to fortified beverages….
COVID upsets the coffee and tea landscape
At the beginning of 2020, consumption of coffee and tea was largely business as usual. In other words, premium made-to-order beverages were part of consumers’ daily routines. Then the pandemic hit, and everything changed….
Beans (and bags) with benefits
Coffee might still be America’s favorite beverage, but today’s coffee is a far cry from the morning joe of yesteryear, or even yesterday. Innovative brewing techniques, meticulous sourcing and the emergence of plant-based milks and functional ingredients, among other things, have led to an explosion of creativity in the coffee and tea categories, particularly with regard to ready-to-drink (RTD) products….
Coffee and tea — the original functional beverages — getting a makeover
It’s easy to think of functional beverages as a 21st century craze. And it’s certainly true that over the last decade or so, beverages that promise something beyond hydration have proliferated the market. But functional beverages aren’t a new craze at all; humans have been drinking them for thousands of years in the form of coffee and tea, and these two stalwart brews are still going strong in 2020 and beyond….