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Superbowl debut for mom-and-pop brand!

There’s no bigger brand advertising showcase in the world than the Superbowl, watched this year on February 11 by an estimated 123.7 million fans….

You know a small start-up is serious about the future of their brand when they buy a 60-second ($14-million in spend) Super Bowl ad, writes our favourite trends guru, Jonathan Cherry.

No matter what that Seth Godin guy says – Super Bowl ads are impactful and worth every cent of whatever they cost; ’cause unlike social media – ad slots during the Superbowl are limited, which means the ads that are flighted… carry weight.’

It’s amazing the kind of sharp, focused creative thinking you can generate when you know that every second of your ad is costing nearly $250K to flight.

We’ve written about the Poppi strategy before – the small, alternative soda brand with big ambitions for the future, but the fact that they have chosen to be a part of the Super Bowl ad lineup should tell you a lot of where the mindset of its marketers is heading.

[And what a great ad it is! Ed]