Carst And Walker

Ginger Ale Growth shows Success for Full-Sugar Carbonates is Possible

At a time when carbonates sales are slumping in many markets worldwide, ginger ale volumes are on the increase. Euromonitor International explains why…

According to Matthew Barry, a beverages analyst with Euromonitor International specialising in global trends in non-alcoholic beverages, the category has been able to insulate itself against many trends that are having a negative effect on carbonates overall by taking advantage its potential as a cocktail mixer.

While ginger ale is only a minor sub-category of carbonates overall, its success shows that growth is still possible for full-sugar carbonates if brands can understand the changing needs of consumers.

Barry expands on this trend in this Euromonitor video….

Trackback from your site.

Weekly Newsletter

We hunt down the latest SA and global food-drinks news and trends so you don't have to!
Subscribe now - click here to receive our weekly newsletter!

It's free, fresh and full of additives!

On Facebook