28 Apr 2024 Pepsi’s new look comes to SA
Pepsi has introduced its new logo and visual identity into Africa, following its rollout in the US last year…. the first change in 14 years….
Continuing its tradition of shaping cultural moments, Pepsi orchestrated a series of events to celebrate the occasion.
In Johannesburg, a digital installation was undertaken to transform The Ponte Tower into a colossal Pepsi Can, while in Cape Town, spectators saw a virtual Pepsi can hovered over Cape Town Stadium, symbolically pouring Pepsi into the venue. See more below….
Not just a new logo
“This brand refresh transcends a simple logo update; it signifies the dawn of a new era for Pepsi,” said Marius Vorster, marketing director – PepsiCo West, East, and Central Africa (WECA).
“Through the transformation of iconic landmarks and the creation of captivating virtual experiences, we are reaffirming our commitment to innovation, creativity, and fostering deep cultural connections.
“For 14 years, Pepsi has consistently satisfied consumers’ thirst with the best-tasting cola. Today, we embark on a new journey, a new era with a promise of more immersive and entertaining experiences,” adds Vorster.
Undeniably Pepsi
The logo and visual identity thoughtfully borrow equity from its past and incorporate modern elements to create a look that is unapologetically current and undeniably Pepsi.
Key design elements include:
- The Pepsi globe and wordmark unite to fit into various settings and emphasise the distinctive Pepsi branding.
- An updated colour palette introduces electric blue and black to bring contrast, vibrancy, and a contemporary edge to the classic Pepsi colour scheme. Given the brand’s continued focus on Pepsi Zero Sugar the design brings in the colour black, further showing the brand’s commitment to Pepsi Zero Sugar in the future.
- A new visually distinct can silhouette, which heroes the iconic Pepsi can as an accessible brand for all.
- A modern, custom typeface reflects the brand’s confidence and unapologetic mindset.
- The signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi-Cola with movement. It also brings the rhythm and energy of music, an essential and continuing part of the Pepsi legacy.
Click on the posts below to see more of these amazing digital launches….
