10 May SA Liquor Advertising Report 2023
Ornico, one of Africa’s leading media and advertising monitoring agencies has compiled a free-to-download report on the advertising trends in the South African Liquor industry.
24 Apr Beware the “cellar palate” phenomenon and how it applies to the wider beverage industry
The concept of "cellar palate" is well documented in the wine industry and a cause for concern, not only in the wine industry, but in the FMCG industry in general.
20 Mar Talking change with Distell’s marketing director, Natasha Maharaj
“I grew up in a household where alcohol was misused. So, I was very aware that I had a tension point with alcohol myself,” says Natasha Maharaj, marketing director at Distell, home of leading alcohol brands such as Hunters, Savanna, Klipdrift, Amarula and a host of others.
17 Mar Coca-Cola’s new Masterpiece ad campaign
Here's some wonderful, massively entertaining drinks advertising, a new global campaign for Coca-Cola...
13 Mar SAB repurposes brewing by-products to make bread
SAB's Castle Lager brand is admirably joining the global sustainability trend to add value to brewing by-product - with a project to make it a source of a nutritious bread for poor communities.
01 Mar Hey brands – you have to fight for people’s attention!
South Africans, yes, spend more time ‘connected’ than any other nation, making it particularly difficult for manufacturers to break through with their newest grocery lines. Here we look at how innovation can ‘pop’ more and be remembered. Spoiler alert: being liked is no longer enough!
13 Feb Cape bubbly gets repositioned as Cap Classique
We might have been bit slow off the blocks, but DRINKStuff SA has only recently become aware of this important wine marketing news, thanks to a recent article in the Mail & Guardian.
29 Nov A marketing mare for PespsiCo, now on Netflix!
Here's a fascinating tale of a fight between a massive corporation and a teenager who just wanted his plane....
28 Sep Castle Lite launches new campaign aimed at ‘Lite’ning up’ South Africa
SAB has tuned into the unfortunate South African zeitgeist of languishing - a sense of stagnation and emptiness - with a great new marketing campaign for Castle Lite.
16 Jun Do anti-drink driving ads work?
South Africa has a serious drinking and driving problem. Here are some cogent thoughts on this topic by trends/futurist, Jonathan Cherry.
20 May Choosing a Chenin about to get a whole lot easier
In a savvy marketing exercise, the Chenin Blanc Association is launching a style indicator on bottle labels to guide consumers in their wine choices.
11 Jan A fresh new approach to beer marketing
The times they are a-changin' ... SA trend/innovation futurist, Jonathan Cherry, looks at some beer marketing shifts.
19 Aug Savanna gives COVID-19 vaccine a shot in the arm
Savanna Premium Cider is an unlikely suspect when it comes to promoting vaccination, however that's what the Savanna brand has been doing - in a very effective way.
11 Aug Happy? Sad? Stressed? How drinking became the answer to everything
Alcohol has become so normalised there’s hardly a situation when a drink doesn’t feel appropriate, experts say. Here's a compelling and provocative article on how marketing obfuscates the real risks of alcohol, especially for women...
15 Mar So you want to be a beverage entrepreneur?
There are many wannabe drinks entrepreneurs. However, it isn’t easy. A marketing expert outlines six key areas that entrepreneurs need to consider.
28 Feb Castle Lite delivers cold innovation in Africa
Castle Lite's status as one of the biggest beer brands in Africa has been built on one, single, simple idea of product value - extra cold beer. Here's the story of smart promotion of the brand in Tanzania....
28 Jan Heineken SA says Windhoek ad wasn’t meant to ‘offend any viewers’
The widely circulated and aired Windhoek Lager advert featuring international actor Gerard Butler received backlash from South Africa’s Advertising Regulatory Board (ARB), which decided last week to ban the commercial for “promoting toxic masculinity”.
13 Dec Bloody good beer for a bloody good cause
To celebrate menstrual products being made free for all in Scotland, BrewDog has released a new beer titled Bloody Good Beer. [Interesting example of cause marketing. Ed]
13 Nov The bittersweet sexist history of marketing diet soda
Coca-Cola recently announced that its first diet soda, Tab, would be globally discontinued. Tab targeted women, specifically, promising to reshape their bodies. Here's a great essay on the fascinating marketing of diet soda over the years...