20 Feb Superbowl debut for mom-and-pop brand!
There's no bigger brand advertising showcase in the world than the Superbowl, watched this year on February 11 by an estimated 123.7 million fans....
01 Feb UK: Sprite scraps labels from bottles in new trial
Coca-Cola will temporarily remove labels from Sprite and Sprite Zero on-the-go bottles this January in a limited trial of “label-less” packaging.
15 Nov Demystifying wine choices
Pernod Ricard is targeting food lovers in the UK with new wine brand Greasy Fingers - an interesting take on making wine drinking more accessible.
16 Sep The Liquid Death strategy
Let's explore some of the genius of this super-successful American canned water brand, Liquid Death..... Trends futurist guru Jonathan Cherry reports....
15 Aug How canny marketing and strong supply links gave the world a taste for Scotch whisky
The industry has endured for over 200 years... this article looks at how it continues to thrive – and just like a good Scotch, the answers are complex.
14 Aug More chicken, lighter beer, pink drinks: Crafting new products for Gen Z tastes
Food and beverage companies seeking younger consumers eschew marketing the old for inventing the new...
14 Aug Poppi – how a drinks start-up is building its social capital with Gen Z
Many brands just 'don't get the Gen Z crowd', but they are their future customers..... an excellent article by SA's futurist/trend meister, Jon Cherry.
10 May Hip to sip! Unpacking the PRIME energy drink fad that’s hit SA, too
The hit energy drink PRIME is now available locally at Checkers stores, and it's debut made a predictable teenage frenzy. This article unpacks the hype around a caffeine-loaded drink that has been criticised as unsuitable for teenagers.
10 May SA Liquor Advertising Report 2023
Ornico, one of Africa’s leading media and advertising monitoring agencies has compiled a free-to-download report on the advertising trends in the South African Liquor industry.
24 Apr Beware the “cellar palate” phenomenon and how it applies to the wider beverage industry
The concept of "cellar palate" is well documented in the wine industry and a cause for concern, not only in the wine industry, but in the FMCG industry in general.
20 Mar Talking change with Distell’s marketing director, Natasha Maharaj
“I grew up in a household where alcohol was misused. So, I was very aware that I had a tension point with alcohol myself,” says Natasha Maharaj, marketing director at Distell, home of leading alcohol brands such as Hunters, Savanna, Klipdrift, Amarula and a host of others.
17 Mar Coca-Cola’s new Masterpiece ad campaign
Here's some wonderful, massively entertaining drinks advertising, a new global campaign for Coca-Cola...
13 Mar SAB repurposes brewing by-products to make bread
SAB's Castle Lager brand is admirably joining the global sustainability trend to add value to brewing by-product - with a project to make it a source of a nutritious bread for poor communities.
01 Mar Hey brands – you have to fight for people’s attention!
South Africans, yes, spend more time ‘connected’ than any other nation, making it particularly difficult for manufacturers to break through with their newest grocery lines. Here we look at how innovation can ‘pop’ more and be remembered. Spoiler alert: being liked is no longer enough!
13 Feb Cape bubbly gets repositioned as Cap Classique
We might have been bit slow off the blocks, but DRINKStuff SA has only recently become aware of this important wine marketing news, thanks to a recent article in the Mail & Guardian.
29 Nov A marketing mare for PespsiCo, now on Netflix!
Here's a fascinating tale of a fight between a massive corporation and a teenager who just wanted his plane....
28 Sep Castle Lite launches new campaign aimed at ‘Lite’ning up’ South Africa
SAB has tuned into the unfortunate South African zeitgeist of languishing - a sense of stagnation and emptiness - with a great new marketing campaign for Castle Lite.
16 Jun Do anti-drink driving ads work?
South Africa has a serious drinking and driving problem. Here are some cogent thoughts on this topic by trends/futurist, Jonathan Cherry.
20 May Choosing a Chenin about to get a whole lot easier
In a savvy marketing exercise, the Chenin Blanc Association is launching a style indicator on bottle labels to guide consumers in their wine choices.