Unlike the professional athletes with which it's most identified, American sports drink leader, Gatorade, at age 50 is still going strong and showing no signs of retiring.
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Do you want to impress guests with a bottle of vintage wine, but can't afford the hefty price tag? Just buy a cheap one and tell them it's expensive, and they'll enjoy it more.
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A group of American craft brewers has discovered that revenge is both sweet and a dish best served cold. More specifically, for a nationwide group of breweries led by the acclaimed Bell's Brewery of Kalamazoo, Michigan, revenge is an...
Nederburg is telling it like it is in a series of short little videos that lets consumers into a behind-the-scenes look at what actually goes on at harvest time. Housed on Nederburg's Youtube channel, www.youtube.com/user/NederburgWine, it shows the sweat, the tears, the drama, and...
There's the smart phone. And the smart refrigerator. There's even the smart toothbrush. Now alcoholic beverage giant Diageo, with the help of a digital technology specialist, has created the "smart" Johnnie Walker Blue Label bottle.
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A new wine brand, launched at the end of 2014, has already raised over R100 000 for the war against rhino poaching within South Africa's national parks. The Rhino Tears range of wines from the Mt Vernon estate in Cape Town donates proceeds from every...
Coca-Cola will mark the 100th year of its iconic bottle with a global ad campaign in more than 100 countries.
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After several years of losing ground to craft brewers, Anheuser-Busch, America's biggest brewery, seems to be not only conceding but leveraging the fact that its flagship brew does not fly with fans of fancy suds.
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Taste has seldom been an important aspect of energy drinks or shots, but it's clearly an issue that's been giving the owners of 5-hour Energy some headaches - they've now announced a reformulation to make it more yummy and less medicinal.
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PepsiCo is trying out a fruit-flavoured water brand called Drinkfinity developed in Brazil and initially only available in that country. The company refers to the new product as a "personal and portable hydration system", consisting of pods that are inserted into the top of a...
The Coca-Cola Company has pushed digital printing to the next level with the Coke Extraordinary Collection — two million bottle labels, each one with its own graphic design.
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When word got out a fortnight ago that PepsiCo was testing Doritos-flavoured Mountain Dew, the Internet had a brief but intense freakout—online hysteria erupting as if from a shaken bottle of soda. PepsiCo brands have had no reservations about tweaking signature flavours, often to gross...
The Unilever-owned brand of iced teas Lipton Ice Tea is going through a global rebrand to become better associated with natural revitalisation and wellbeing.
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A high-profile commentator on international wine has told South African producers that the first rule of wine marketing is to accept that their precious product is a commodity...
Coca-Cola's "Share a Coke" campaign has been a huge success around the globe - and its latest performance at home in the US has seen sales climbing by more than two per cent after its launch this summer.
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Beer fans in Texas are rejoicing at news that a craft brewer in Austin has created a dream-come-true: a pack of beer with an eyebrow-raising 99 cans each!
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Beer companies may spend millions on branding, but a series of blind taste testings in a European study have revealed consumers struggle to distinguish between major beer brands. And beer fundis say this is good news.
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The beverage industry talks a lot about innovation. But it's a slippery concept, subject to qualification in all kinds of ways. Great insights from Gerry Kermouch, editor of Beverage Business INSIGHTS (BBI), an electronic newsletter out of the US.
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Nielsen has issued a list of 14 breakthrough innovation products, among them several beverage items, based on products introduced in the US in 2012 that continued to do well in their second year in the market.
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Nescafé, the world's first instant coffee and the fifth most valuable food and drink brand, is launching a unified, global look and feel across all products in the 180 countries where the coffee is sold. Simultaneously, Nestlé is also launching its first-ever, fresh RTD iced...