Taste has seldom been an important aspect of energy drinks or shots, but it's clearly an issue that's been giving the owners of 5-hour Energy some headaches - they've now announced a reformulation to make it more yummy and less medicinal.
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PepsiCo is trying out a fruit-flavoured water brand called Drinkfinity developed in Brazil and initially only available in that country. The company refers to the new product as a "personal and portable hydration system", consisting of pods that are inserted into the top of a...
The Coca-Cola Company has pushed digital printing to the next level with the Coke Extraordinary Collection — two million bottle labels, each one with its own graphic design.
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When word got out a fortnight ago that PepsiCo was testing Doritos-flavoured Mountain Dew, the Internet had a brief but intense freakout—online hysteria erupting as if from a shaken bottle of soda. PepsiCo brands have had no reservations about tweaking signature flavours, often to gross...
The Unilever-owned brand of iced teas Lipton Ice Tea is going through a global rebrand to become better associated with natural revitalisation and wellbeing.
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A high-profile commentator on international wine has told South African producers that the first rule of wine marketing is to accept that their precious product is a commodity...
Coca-Cola's "Share a Coke" campaign has been a huge success around the globe - and its latest performance at home in the US has seen sales climbing by more than two per cent after its launch this summer.
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Beer fans in Texas are rejoicing at news that a craft brewer in Austin has created a dream-come-true: a pack of beer with an eyebrow-raising 99 cans each!
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Beer companies may spend millions on branding, but a series of blind taste testings in a European study have revealed consumers struggle to distinguish between major beer brands. And beer fundis say this is good news.
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The beverage industry talks a lot about innovation. But it's a slippery concept, subject to qualification in all kinds of ways. Great insights from Gerry Kermouch, editor of Beverage Business INSIGHTS (BBI), an electronic newsletter out of the US.
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Nielsen has issued a list of 14 breakthrough innovation products, among them several beverage items, based on products introduced in the US in 2012 that continued to do well in their second year in the market.
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Nescafé, the world's first instant coffee and the fifth most valuable food and drink brand, is launching a unified, global look and feel across all products in the 180 countries where the coffee is sold. Simultaneously, Nestlé is also launching its first-ever, fresh RTD iced...
Britvic brand, Robinsons, has teamed up with Framestore, the Oscar-winning visual effects team behind the movie, Gravity, to create a £5m advertising campaign for its new portable squash product, Squash’d. The campaign sees Framestore test out the product in zero gravity, as part of its...
Constellation Brands, best known as a wine empire, is once again crooning about Corona. Last year it bought all of the Mexican brewery that makes the beer and the company that imports it to the US. The results have been intoxicating: Profit in the recent...
The US dairy industry is ditching its years-old slogan in favour of "Milk Life," an ad campaign similar to those seen for sports drinks that rebrands milk as a central part of an active lifestyle in an effort to get more people to drink the...
There are a lot of tricks to make coffee taste better - adding cream, sugar or perhaps even some pumpkin spice. But a new study published in PLOS ONE, the online journal, revealed an even simpler tactic. Just call the coffee...
In June this year, the UK brewery industry joined forces and launched a major campaign, called ‘Let there be beer’. It brought together SABMiller, AB Inbev, Carlsberg, Heineken and Molson Coors in bid to change the image of beer and combat falling sales.
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Coca-Cola has lost its crown as the world’s top brand, unseated by the iconic iPhone and iPad maker Apple. Coke’s has reigned as No 1 brand in marketing consultant, Interbrand’s annual brand rating report for 13 years since it began, and has now...
Everyone loves a bargain and, with this in mind, online wine sites are jostling for attention using discounted wine to lure foot-traffic to their sites.
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Ask anyone who travels in emerging markets or developing economies, and chances are they've been offered Johnnie Walker. According to a delightful article by Afshin Molavi in ForeignPolicy.com, the Scotch whisky's global reach is only expanding, a symbol of entry into the middle classes. His...