Coca-Cola's new global marketing approach aims to incorporate all of Coca-Cola's variants under the same brand, making consumers aware of the entire trademark and particularly the low kilojoule variants. All three phases of the campaign are said to be underway in SA.
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How did an up-tight, state-run liquor monopoly in Sweden — a country which restricts booze ads to matchboxes — once own one of the hippest, most successful spirits brands in the world? And how did the Swedes pull this off with Russia's national drink?
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Coca-Cola Great Britain (CCGB) is overhauling its product lineup by rebranding and reformulating Coke Zero to become Coca-Cola Zero Sugar.
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In the US, a funny new campaign for Organic Balance breakfast drink illustrates how marketing to women may not quite reflect real life. Do watch!
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Pepsi is trying to rebrand as an authentic, craft-oriented soda — but is there reason to believe that consumers will be won over by the makeover?
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In the US a wine aimed exclusively at men has been taken to task for its gendered positioning. Do real men drink wine?
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PepsiCo is rolling out a global marketing campaign featuring more than 70 emojis, called "PepsiMojis", printed on cans, bottles, and cups in over 100 markets across the world, in what observers describe as "as a means to bridge retail marketing with digital marketing, all without words".
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The co-founder of the UK's famous Innocent drinks, Richard Reed, believes the importance of packaging in products can not be underplayed and argues it is often more important than the product itself.
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Marking a significant shift in its marketing strategy, Coca-Cola has announced that for the first time, all Coke trademark brands will be united in one global creative campaign: “Taste the Feeling”.
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A new study finds that men who have more stereotypically masculine beliefs are more likely to think energy drinks give them special abilities.
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Carlsberg has launched a new Beer Beauty line, a line of male grooming products made from real Carlsberg beer. It is the latest in a series of recent innovations, including Burger King’s burger-scented perfume and Lidl’s “Eau de Grill”,...
In the Middle East, Coca-Cola's is looking to promote a world without labels and prejudices by starting with its iconic can and ditching its own logo during the Ramadan period. Of course, the label is still red and has the white swirly bit so...
Unlike the professional athletes with which it's most identified, American sports drink leader, Gatorade, at age 50 is still going strong and showing no signs of retiring.
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Do you want to impress guests with a bottle of vintage wine, but can't afford the hefty price tag? Just buy a cheap one and tell them it's expensive, and they'll enjoy it more.
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A group of American craft brewers has discovered that revenge is both sweet and a dish best served cold. More specifically, for a nationwide group of breweries led by the acclaimed Bell's Brewery of Kalamazoo, Michigan, revenge is an...
Nederburg is telling it like it is in a series of short little videos that lets consumers into a behind-the-scenes look at what actually goes on at harvest time. Housed on Nederburg's Youtube channel, www.youtube.com/user/NederburgWine, it shows the sweat, the tears, the drama, and...
There's the smart phone. And the smart refrigerator. There's even the smart toothbrush. Now alcoholic beverage giant Diageo, with the help of a digital technology specialist, has created the "smart" Johnnie Walker Blue Label bottle.
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A new wine brand, launched at the end of 2014, has already raised over R100 000 for the war against rhino poaching within South Africa's national parks. The Rhino Tears range of wines from the Mt Vernon estate in Cape Town donates proceeds from every...
Coca-Cola will mark the 100th year of its iconic bottle with a global ad campaign in more than 100 countries.
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After several years of losing ground to craft brewers, Anheuser-Busch, America's biggest brewery, seems to be not only conceding but leveraging the fact that its flagship brew does not fly with fans of fancy suds.
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