Diageo, the world's biggest spirits company, plans to roll out a female-branded version of its Johnnie Walker scotch brand called Jane Walker, the latest move by the liquor giant to woo female drinkers in the US.
Absolut, a brand of Paris-based Pernod Ricard, launched a new film titled “The Vodka with Nothing to Hide” to prove how transparent things are in Åhus, Sweden, and features employees totally in the nude.
New-look Diet Coke’s new commercial doesn’t shy away from the health concerns over the artificially-sweetened soda, part of an expensive new campaign that seeks to inject the struggling soda with a youthful, blunt-talking vibe.
Nespresso is kicking off a “new era” of advertising focusing on “sustainability”, with long-time ambassador George Clooney taking a back seat to the real faces of the 70,000 farmers who supply the coffee pod giant.
AVI’s Hug in a Mug cappuccino sachets, which made a cheeky entrance into the coffee market in 2015, has become a seriously powerful brand. This is how they built a R100-million business...
By definition, craft beverages are small-batch drinks and owned independently -- but in some cases, the breweries that make them eventually flourish and become so successful that they’re considered bigger brands.
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The internet's abuzz with McDonald's [in the US] latest announcement. It's not all-day breakfast (that's already a thing). And no, they're not making the McRib a menu staple. It's tech-y. It's design-y. It's a new ...
The past decade has seen an explosion in start-up businesses specialising in food and drink. Here's some cogent advice and insights from Jeremy Torz, co-founder, Union Hand-Roasted Coffee in the UK, on growing such endeavours the right way.
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Winning the accolade, 'Best New Beverage Concept' at World Beverage Innovation Awards 2016 earlier this year, was Cuppanut, a new brand of coconut teas. Here's the story behind the product...
Coca-Cola's new global marketing approach aims to incorporate all of Coca-Cola's variants under the same brand, making consumers aware of the entire trademark and particularly the low kilojoule variants. All three phases of the campaign are said to be underway in SA.
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How did an up-tight, state-run liquor monopoly in Sweden — a country which restricts booze ads to matchboxes — once own one of the hippest, most successful spirits brands in the world? And how did the Swedes pull this off with Russia's national drink?
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Coca-Cola Great Britain (CCGB) is overhauling its product lineup by rebranding and reformulating Coke Zero to become Coca-Cola Zero Sugar.
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In the US, a funny new campaign for Organic Balance breakfast drink illustrates how marketing to women may not quite reflect real life. Do watch!
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Pepsi is trying to rebrand as an authentic, craft-oriented soda — but is there reason to believe that consumers will be won over by the makeover?
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In the US a wine aimed exclusively at men has been taken to task for its gendered positioning. Do real men drink wine?
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PepsiCo is rolling out a global marketing campaign featuring more than 70 emojis, called "PepsiMojis", printed on cans, bottles, and cups in over 100 markets across the world, in what observers describe as "as a means to bridge retail marketing with digital marketing, all without words".
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The co-founder of the UK's famous Innocent drinks, Richard Reed, believes the importance of packaging in products can not be underplayed and argues it is often more important than the product itself.
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Marking a significant shift in its marketing strategy, Coca-Cola has announced that for the first time, all Coke trademark brands will be united in one global creative campaign: “Taste the Feeling”.
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A new study finds that men who have more stereotypically masculine beliefs are more likely to think energy drinks give them special abilities.
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Carlsberg has launched a new Beer Beauty line, a line of male grooming products made from real Carlsberg beer. It is the latest in a series of recent innovations, including Burger King’s burger-scented perfume and Lidl’s “Eau de Grill”,...