11 Jan A fresh new approach to beer marketing
The times they are a-changin' ... SA trend/innovation futurist, Jonathan Cherry, looks at some beer marketing shifts.
19 Aug Savanna gives COVID-19 vaccine a shot in the arm
Savanna Premium Cider is an unlikely suspect when it comes to promoting vaccination, however that's what the Savanna brand has been doing - in a very effective way.
11 Aug Happy? Sad? Stressed? How drinking became the answer to everything
Alcohol has become so normalised there’s hardly a situation when a drink doesn’t feel appropriate, experts say. Here's a compelling and provocative article on how marketing obfuscates the real risks of alcohol, especially for women...
15 Mar So you want to be a beverage entrepreneur?
There are many wannabe drinks entrepreneurs. However, it isn’t easy. A marketing expert outlines six key areas that entrepreneurs need to consider.
28 Feb Castle Lite delivers cold innovation in Africa
Castle Lite's status as one of the biggest beer brands in Africa has been built on one, single, simple idea of product value - extra cold beer. Here's the story of smart promotion of the brand in Tanzania....
28 Jan Heineken SA says Windhoek ad wasn’t meant to ‘offend any viewers’
The widely circulated and aired Windhoek Lager advert featuring international actor Gerard Butler received backlash from South Africa’s Advertising Regulatory Board (ARB), which decided last week to ban the commercial for “promoting toxic masculinity”.
13 Dec Bloody good beer for a bloody good cause
To celebrate menstrual products being made free for all in Scotland, BrewDog has released a new beer titled Bloody Good Beer. [Interesting example of cause marketing. Ed]
13 Nov The bittersweet sexist history of marketing diet soda
Coca-Cola recently announced that its first diet soda, Tab, would be globally discontinued. Tab targeted women, specifically, promising to reshape their bodies. Here's a great essay on the fascinating marketing of diet soda over the years...
28 Sep Oatly: The New Coke?
Swedish oat milk brand, Oatly, has hit the big international time and is now valued at over $2bn. This commentator is not impressed, calling out Oatly as worse than Coke in the health stakes, and accusing it of questionable marketing. Read on!
02 Sep Refocusing the marketing of alcohol in SA
The marketing of alcohol brands has had to adapt significantly during the COVID-19 lockdown and the subsequent bans on alcohol sales, with a renewed focus on ensuring the creation of an alcohol-safe South Africa.
14 Jul Clover’s controversial blue milk bottle campaign
Social media has been abuzz, and much of it less than complimentary, over a new marketing campaign by Clover for its fresh milk. Here's the fabulous Jonathan Cherry's savvy take on this....
09 Feb Savvy Dry January campaign from Heineken
Heineken came up with a great marketing campaign in the US to help millions of Americans stick to their resolution to take part in Dry January 2020.
09 Dec Coke branding confusion irks consumers
Coca-Cola is running into trouble with people angry about accidentally buying a zero-sugar or reduced-sugar version of Coke instead of the original, because the packaging is so similar.
20 Nov How a Swedish oat milk brand went ballistic in the US
Oatly is milk made from oats, and ticked along nicely for about two decades in Sweden. In 2012, the oat milk company brought in a new CEO, Toni Petersson, with a radical new vision for the brand and with a new look and a tasty product, Oatly set its sights on America.
10 Jul Red Bull absolutely smashing it at local advertising once again
While Formula One legend, David Coulthard, was in Cape Town last month, he and the Red Bull racing team used the opportunity to shoot a brilliant and funny racing video through the city streets.
25 Feb What happened to Red Bull?
It was once held up as the pinnacle of how a brand could connect with culture, but now the rest of the world has caught up. What now for the winged giant?
11 Feb Start-ups are more successful than “Big Beverage”, but only just
Investors and consultants alike are full of excitement about the success potential of start-ups. Phrases like “there’s never been a better time to launch a start-up” pop up frequently. Not so fast, advises food industry analyst Julian Mellentin, director of New Nutrition Business.
03 Apr So you want to launch a ready-to-drink beverage?
The ready-to-drink (RTD) market has grown significantly in recent years, largely due to global trends like convenience, all-in-one nutrition, and the wellness trend. When preparing for an RTD launch, as with any product, there are a lot of variables to consider.
21 Mar Some marketing brilliance from SAB perfect for Human Rights’ Day, today
On SA's Human Rights' Day, it seems apt to include this great piece of marketing theatre by SAB and its Carling Black label brand....
27 Feb Diageo unveils ‘Jane Walker’ in the US
Diageo, the world's biggest spirits company, plans to roll out a female-branded version of its Johnnie Walker scotch brand called Jane Walker, the latest move by the liquor giant to woo female drinkers in the US.