Swedish oat milk brand, Oatly, has hit the big international time and is now valued at over $2bn. This commentator is not impressed, calling out Oatly as worse than Coke in the health stakes, and accusing it of questionable marketing. Read on!
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Oatly is milk made from oats, and ticked along nicely for about two decades in Sweden. In 2012, the oat milk company brought in a new CEO, Toni Petersson, with a radical new vision for the brand and with a new look and a tasty product, Oatly set its sights on America.
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