05 Sep Innovate by watching your customers
One of the simplest and most effective ways to innovate is to go out and observe your customers using your product in their own environment, advises Dr Gavin Symanowitz, an actuary and founder of
15 Jul Alcohol brands score poorly on cultural relevance
The Cultural Traction 2013 report, which ranks brands according to their cultural vibrancy, has no alcohol brands in the top 10, despite the size and power of the giants of the liquor industry. Google tops the list followed by Apple, Samsung, IKEA, Microsoft, Sony, BMW,...
11 Jul Assume nothing when it comes to the township shopper
Many FMCG companies have failed to reach the township shopper effectively due to the assumption that the same rules apply in townships as they do with traditional urban shopping, writes FMCG business consultant, Michael Wood.
...13 Jun Coke’s ‘sharing’ advertising campaign a worldwide success
Started in Australia and New Zealand in late 2011, Coca-Cola’s super-successful 'Share a Coke' program is being replicated in 20 markets around the world this year, including the UK, Brazil and China.
...15 May Would You ‘Like’ A Drink? Youth drinking cultures, social networking and alcohol marketing
Preventing alcohol abuse, especially among young people, has long been a focus of public-health campaigns. But despite the well-publicised social and medical consequences of drinking too much it's clear that for many, heavy drinking has become a normal part of life.
...30 Jan Diet Coke’s new hunk sure knows how to wear soda
A memorable TV ad that helped spur Diet Coke's massive success was the Diet Coke Break. That was in 1994 where a builder gets his kit off for a team of female office workers at tea-time, to a ballsy...
13 Dec Marketing Moments 2012: Red Bull Stratos
The UK's regarded Marketing Magazine has named the energy drink's space mission as "unquestionably the marketing masterstroke of the year".
...18 Oct Big risk, big reward: Felix Baumgartner and Red Bull deserve all the marketing buzz they get
Felix Baumgartner's jump from the edge of space on Sunday drew more than eight million concurrent YouTube viewers and hundreds of thousands of Facebook likes and accounted for half of all global trending topics on Twitter. "Will the stunt sell more Red Bull? You, bet...