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Fruitree enters the squash market

The new Orange Squash contains 6% orange juice and is tartrazine free. Each two-litre bottle makes eight litres of squash and therefore offers great value for money.

According to Willoë Coetzer, brand manager of Fruitree and Dilutables, the addition of the new Orange Squash to Fruitree’s existing range strengthens their objective of enabling consumers to share the brand with more people while adding value to their lives.

“Due to Fruitree’s strong heritage and the fact that it’s been part of our lives for over 50 years, our consumers have come to trust the brand for consistently delivering affordable, delicious taste without ever compromising on quality. Fruitree prides itself on their quest to nurture, care, and provide for the community and the various pack sizes cater for all occasions”, adds Coetzer.

The packaging was designed by Somerset West-based agency, Creative Performance. Siyakha Imperial Print printed the labels and the bottle is from Hilfort Plastics.

The squash will retail at approximately R23.95.

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