16 Oct 2021 PURA’s new range for kids
PURA Kids is the latest offering from this fast-track brand – a range of natural flavour-infused, non-carbonated, lower-sugar drinks that will please health-conscious parents.
“PURA Kids is healthier enough that parents are happy to give it to their little legends, and also tasty enough that they love to drink it. It comes without the sugar rush that drives parents crazy by sending kids bouncing off the walls,” says Greig Jansen, CEO of the PURA Beverage Company.
“Sugar highs from sodas and sweetened fruit juices can result in kids doing some crazy things, so we developed PURA Kids to offer parents a healthier alternative.”
Preservative and colourant free, PURA Kids contains just 34 calories and comes in four natural flavours – mixed berry, pink lady apple, peach and lemonade. PURA Kids contains around 60% less sugar than most other regular juices, it claims.
It’s also packaged and sized in fun, colourful 200ml eco-friendly cartons with a paper straw that feature some quirky little characters.
“We wanted to develop a product that appealed to both parents and kids, and after much consumer and market research we believe we have cracked it. Now it is possible to help your kids be healthier in an easy way,” adds Jansen.
PURA Kids is available from Pick ‘n Pay stores, as well as select convenience retailers and pharmacy channels nationwide at R7.49 for a 200ml box or R41.99 for six, ideal for lunch boxes or an everyday drink.