US: Kraft launches liquid Kool-Aid mix
Available in three varieties – Tropical Punch, Cherry and Grape – Kool-Aid Easy Mix is now available in 18.2 fl oz (538ml) bottles at grocery stores nationwide. With a suggested retail price of $2.99, the beverage mix provides fans a great value of six quarts (5.6 litres) or 24 glasses per bottle. With simple two-step directions – pour and stir – and an easy-to-read measure strip on the side of the bottle, preparing Kool-Aid has never been easier, says the Kraft press release.
“Our loyal fans told us that they were seeking an easy-to-make product that would offer less sugar than leading regular sodas and still be available at a great value,” said Dennis Wu, senior brand manager of Kool-Aid. “Now families can easily enjoy the fun, fruity taste of Kool-Aid by the glass or prepared by the pitcher – made fresh every time.”
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