06 Nov Switch Energy Drink now in glass bottles
Switch Energy Drink has announced the launch of a new premium 275ml glass bottle range....
Switch Energy Drink has announced the launch of a new premium 275ml glass bottle range....
BevCo has recently launched SuperC Energy Drink, where "great taste, energy and immune boosting benefits come together in a new refreshing drink!"
Red Bull has unveiled its annual Red Bull Summer Edition - with some rather exotic notes....
Dairy-mix beverage company, Nairsons, is waxing proud over its newly-launched energy drink market that it describes as "a game-changer in the world of carbonated energy drinks".
The worldwide hydration drink phenomenon, PRIME, will be widely available to local fans – at the supermarket price of only R39.99 – as Checkers has confirmed it is the official South African retail partner.
Your editor loves LinkedIn, such a valuable business tool and one where you can pick up lots of fresh newsy foodbev items. Thanks to LinkedIn, we can bring you early news of the launch of Switch Energy Mageu, a first for SA, surely.
PepsiCo’s getting very energised over energy drinks, with news of Rockstar Unplugged's debut, ‘a new kind of energy drink which focuses less on providing a big hit of energy and more focus on enhancing good vibes’.
Starbucks is stepping into the energy market with Baya Energy, an RTD beverage developed in collaboration with PepsiCo.
Woodlands Dairy, one of the largest dairy manufacturers in South Africa, has launched Kick, a brand new milk-based energy drink under its First Choice brand.
Coca-Cola in South Africa has announced that it is expanding its portfolio with the launch of the soda giant's new energy drink, Coca-Cola Energy.
Coca-Cola will launch its first energy drink under the Coca-Cola brand, putting it in direct competition with the likes of Monster and Red Bull.
Gatorade is ditching sugar. Gatorade Zero, a thirst quencher without sugar or carbs, has just hit stores around the US. The new drink is a tacit admission that the heyday of sugary sports drinks is winding down.
McNab’s, SA's purveyor and producer of 'natural energy products', has moved into the energy drink market with new SuperCharge that contains 25% fewer kilojoules than the average energy drink,.
...PepsiCo’s new energising soft drink Mountain Dew Kickstar, only launched in February, has already generated more than $100m in sales in its first year, according to a senior executive at PepsiCo.
...In Steamboat Springs, a small town in the Rocky Mountains, Colorado, Grant Fenton believes he has found the next big idea. An entrepreneur, he's hoping that his frozen PowerIce bars will reach well beyond sports nutrition and rehydration.
...While the success of Red Bull has never had anything to do with taste*, the company is about to offer something it's never before tried: flavours. [Click to enlarge]
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