14 Jan Beverage Trend Tracker 2015
The end/start of a year always brings voluminous trend insights and predictions — from research companies, newspapers, chefs, flavour-makers, food companies, bloggers...
The end/start of a year always brings voluminous trend insights and predictions — from research companies, newspapers, chefs, flavour-makers, food companies, bloggers...
Right now, there’s a product in America growing at an astronomical rate. In the past three years, its market share has surged more than fivefold. While this product is anything but new, it's now recovering from a near-death experience and, in fact, is making a...
Every segment of the bottled water industry is growing and the category is currently the most successful in the mass-market beverage in the US, says the Beverage Marketing Corporation, a leading US management consulting and research firm.
...For the creator of Bulletproof Coffee, the butter-infused, "low-toxin" coffee that’s created a media storm, the epiphany of the Bulletproof lifestyle came thousands of miles from home after drinking a strange brew.
..."From Clean to Clear Label" and "Convenience for Foodies" lead the Innova Market Insights food and beverage 'Top 10 Trends' list for 2015.
...In the "craft cocktail" era, drinks with hefty price tags are the norm. And now, to complement fancy craft drinks, American entrepreneurs have come up with artisanal ice - a large, crystal-clear cube or rectangle that melts unhurriedly in your glass.
...Off a small base, the ready-to-drink (RTD) or iced coffee has been seeing a period of strong product and market activity in recent years, reports Innova Market Insights.
...While Brits like to think of the G&T as their own (and it was indeed first made by the British East India Company in the early 1800s), in recent years it has become hugely popular across Europe and beyond, with takes on the classic drink...
New data from the globaldrinks.com online database highlights the growth of bottled water and tea, between them contributing 55% of overall beverage market growth in the past five years.
...Brewers are increasingly turning to aluminium cans for packaging. Will South Africa follow this global trend or continue to be the exception to the rule? It is difficult to tell, but with such a well-entrenched return and refund system in place, glass will not go...
Sparkling waters, natural sodas, ethnic drinks, and teas are well poised for strong growth as consumers continue to turn away from carbonated soft drinks, seek more flavourful and exotic beverage alternatives, and look for drink options that are more natural and lower in calories and...
Keeping pace with coffee trends can be an exhausting business. The latest excitement in the UK, and elsewhere, is all about cold-brew, a centuries-old brew method that offers coffee geeks fresh nuances in flavour. And it is one that can easily be tried at home.
...Coconut water, maple water, even birch, cactus and artichoke waters...
International research firm, Datamonitor, regularly publishes news of interesting FMCG product launches that it features as its "Consumer Product Launch Analytics innovation of the week". Here are three new beverage concepts that recently won this accolade.
...Functional benefits, natural sweeteners and surprising ingredients are among top trends in the soft drinks category, according to Innova Market Insights, the Dutch-based research firm.
...Coca-Cola and PepsiCo continue to face declining sales of their core products as consumers show greater interest in emerging beverage categories, such as enhanced water and cold-pressed juice. However, the cola giants are benefitting from a self-enacted compromise: smaller cans.
...In the US, there's a growing trend of sweet alcoholic drinks hitting the shelves, with some commentators dubbing this "excessively sweet and with an excessive alcohol content".
...The US soda wars appear to be shifting to another corner of the beverage industry — sparkling, flavoured waters.
...Coca-Cola remains the world's most-chosen FMCG brand for the second year in Kantar Worldpanel's Brand Footprint ranking.
...Consumers have been shunning soft drinks in favour of tea, energy drinks and bottled waters for years, but defected from the category at an even faster rate in 2013, according to new figures from Beverage Digest.
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