27 Jan An ‘entirely reimagined cola experience’: new Nitro Pepsi
Pepsi is gearing up to introduce consumers to a new drink that is made with nitrogen technology.
09 Apr Decline in soft drink sales accelerates despite big marketing spend
Consumers have been shunning soft drinks in favour of tea, energy drinks and bottled waters for years, but defected from the category at an even faster rate in 2013, according to new figures from Beverage Digest.
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07 Nov Coke and Pepsi face diabetes backlash
Coke and Pepsi are facing a new health-related challenge as doctors increasingly link their sugary beverages to debilitating illness, according to a critical new report by Wall Street bank, Credit Suisse, and research from Georgetown University, made available exclusively to Adweek.
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03 Oct World’s top 10 “most valuable” beverage brands
Coca-Cola has lost its crown as the world’s top brand, unseated by the iconic iPhone and iPad maker Apple. Coke’s has reigned as No 1 brand in marketing consultant, Interbrand’s annual brand rating report for 13 years since it began, and has now...
26 Mar US: First new bottle design for Pepsi in 15 years
PepsiCo has redesigned its 20-oz Pepsi bottle (591ml) for the first time in 17 years and which will begin rolling out across America in April. [Click to enlarge]
...07 Mar US: Science again dismisses caramel colouring scare
American advocacy group, Center for Science in the Public Interest (CSPI), is well-known/infamous for alerting the public/overblowing fears about many of the foods we eat. This week it has been creating headlines again, repeating its soda scare - on the chemical in...