Tate & Lyle
Tate Mobile
Carst And Walker

US: First new bottle design for Pepsi in 15 years

Featuring a contoured lower half, the new bottle is designed to be easier to grip than its bulky predecessor. It also has a smaller wraparound label, exposing more of the beverage.

The new design is one of several changes by PepsiCo in an attempt to improve sales figures for its soda brand, as it struggles to achieve desired sales figures which declined 4% in volume last year.

Old Pepsi bottleThe change follows a number of splashy marketing moves in the past year by PepsiCo, including a multi-year deal to sponsor the Super Bowl halftime show and a wide-ranging deal with pop star Beyonce.

A PepsiCo spokesman says it will take a year or two before the new bottles entirely replace the current bottles (left), which were introduced in 1993. Small changes were made over the years, such as making the surface easier to grip and shortening the neck of the bottle.

Spread the love

Tags: , , ,

Trackback from your site.

Latest Food News

Latest news on FOODStuff SA!

3M
PolyOak

Drink Stuff South Africa

Stay Informed

Signup for our regular news updates
Join over 8000 subscribers who value this service.

Its Free Signup now!

You have successfully subscribed to our mail list.

Too many subscribe attempts for this email address.

*
Drink Stuff SA will use the information you provide on this form to be in touch with you and to provide updates and marketing.