31 Jul Why Heineken and Budweiser are killing it with zero-alcohol beer
The beer giants have a new burgeoning market: Consumers who don't drink alcohol.
The beer giants have a new burgeoning market: Consumers who don't drink alcohol.
South Africa joins 16 other global markets for the rollout of Heineken 0.0, an alcoholic free lager brewed with a "unique recipe for a distinct balanced taste" – and only 69 calories per 330ml bottle [with 16g carbs vs 10.5g carbs in regular Heineken and 138 calories] .
Middle-class consumers who may be trying to drink their woes away are the main growth driver of South Africa's alcoholic drinks market. And craft beer is quickly becoming their tipple of choice.
...Coca-Cola has lost its crown as the world’s top brand, unseated by the iconic iPhone and iPad maker Apple. Coke’s has reigned as No 1 brand in marketing consultant, Interbrand’s annual brand rating report for 13 years since it began, and has now...
A thirst for beer among Africa's middle classes is driving the world's biggest brewers to invest on the continent, but getting women to drink the beverage is another matter. Heineken is attempting to woo the elusive female African drinker with a sweeter, low-alcohol beer made...