09 Dec 2015 UK: Festive fun from Coca-Cola: a label that turns into a bow

The limited edition “bow bottles” are available from major supermarkets in the region across its 1.75 litre range of drinks.

In addition, Coca-Cola is also releasing “premium” one-litre glass bottles of Coca-Cola and Diet Coke “for those seeking an extra-special treat for their Christmas dinner table,” the company said in a press release.

Coca-Cola has become increasingly creative with its packaging over the past few years, notably with its Share a Coke campaign, followed by the Coke Extraordinary Collection.

In July the company removed the logos from its packaging in the Middle East to encourage people not to judge each other.

This bow campaign has been done before in other markets.

Here’s a YouTube video of how this Christmas bow works.