12 Sep Your favourite local cider is mostly Chinese
South African’s thirst for cider has grown so quickly over the past decade that there are not enough apples in the country to satisfy demand.
South African’s thirst for cider has grown so quickly over the past decade that there are not enough apples in the country to satisfy demand.
Distell has added a new variant to its popular Hunter’scider brand, the leading one in Africa, which it has dubbed "an innovative new hybrid category breaker, for those who want to discover something different".
...Swedish cider company, Rekorderlig, which entered the South African market last month, is looking to tap into the same trend which is buoying craft beer producers — changing consumer palates in favour of "new and different" beverages.
...Named after William Tell, the legendary rebel marksman who shot an apple off his son’s head, popular Tell's cider has taken the big step from PET packaging into glass.
...Again leveraging the growing taste for cider, Distell has added a new variant to its popular Savanna range, Savanna Dark. [Click pic to enlarge]
...While a challenging economic climate has resulted in rather flat sales for many alcohol sectors in the UK, new research from Mintel reveals that there is one sector which has put some fizz into the consumer marketplace and is ripe for further development - cider.
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