22 Aug 2013 New Savanna Dark

Says a Distell press release:

“Continuing in its tradition of bringing consumers the unconventional and quirky, Savanna Dark makes its appearance in a stylish new black bottle – a first for South Africa.

“Savanna Dark is slow brewed for a fuller flavour. This exceptional golden cider will intrigue and delight while still embodying the signature Savanna refreshment and crisp, premium apple taste.

“In sleek black glass, dressed with impeccable gold textures, Savanna Dark is perfectly suited to any sophisticated assignment and night out. At 6% alcohol Savanna Dark has been designed to be competitive in a market hungry for innovation, style and excitement.

“New Savanna Dark, the full-flavoured golden cider from Savanna retails at a recommended selling price of R55 per six-pack and R220 per case.”

Savanna Dark is the third big move for the brand this year, following earlier launches of a market first – the bigger 500ml bottle – and the 330ml can.

Savanna Cider has again proven its enormous popularity by taking second place in the cider category of the Sunday Times Top Brands 2013 released this week.