For large beverage companies, the push into pot is all about the fear of missing out. After getting beat on trends including craft beer, coconut water, and flavoured seltzer, the drink giants don’t want to miss the next trendy ingredient: cannabis.
Middle-class consumers who may be trying to drink their woes away are the main growth driver of South Africa's alcoholic drinks market. And craft beer is quickly becoming their tipple of choice.
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In June this year, the UK brewery industry joined forces and launched a major campaign, called ‘Let there be beer’. It brought together SABMiller, AB Inbev, Carlsberg, Heineken and Molson Coors in bid to change the image of beer and combat falling sales.
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In a first for the South African beer category, SAB has introduced a new brand, Flying Fish Premium Flavoured Beer.
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SA Breweries’ (SAB’s) dominant position in the South African beer market might, over time, give it an advantage if the government went ahead with a ban on alcohol advertising, but SABMiller chief executive Alan Clark said it was hard to predict exactly what would happen.
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Beer's continuing sales-volume decline in the US is a notable trend. "As bad as it's ever been," says Harry Schumacher, editor of Beer Business Daily, adding, "I guess Prohibition was worse."
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SABMiller has started importing 'fresh', unpasteurised lager to the UK, as global beer companies are forced to find new ways to rekindle drinkers’ waning enthusiasm for the amber nectar in developed markets.
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In celebration of American Craft Beer week, Mintel published these insights from several of its latest beer reports.
...A thirst for beer among Africa's middle classes is driving the world's biggest brewers to invest on the continent, but getting women to drink the beverage is another matter. Heineken is attempting to woo the elusive female African drinker with a sweeter, low-alcohol beer made...
Carlsberg Group CEO, Jorgen Buhl Rasmussen, says in spite of gimmicky "innovations" in beer marketed to women, they remain a huge untapped market. But catering to them requires a new approach in management, strategy and product innovation.
...US craft brewers have much to celebrate this summer, as their ranks swell and they continue to see double-digit sales growth. Craft breweries are expanding faster than at any time since Prohibition, according to The Huffington Post. Sales increased 14% in the first half...
Call them "Mexipops": Mexican-style light lagers, served in clear glass bottles with a slice of lime. Just recently, Anheuser-Busch InBev, the world's biggest brewer, coughed up $20bn to buy the remaining half of Mexican firm Grupo Modelo, which makes Modelo and Corona...