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Flying.Fish

SAB launches SA’s first flavoured beer

Aimed at both males and females, the new product is intended to provide a unique and refreshing taste experience perfect for that ‘chilled occasion.’

The beer is available in both Crushed Orange and Pressed Lemon variants, and has been introduced on a proposition of adding some flavour to young adults looking for something different.

“We are extremely proud to be launching Flying Fish into the South African market space. Following extensive research, testing various flavours and trialling recipes, we believe that we have a winning product that appeals to all South African consumers, whether they are existing beer drinkers or not,” said SAB market development manager global brands, Hilary Jamieson.

“The Flying Fish brand team believes that life is all about new experiences, seizing opportunities and doing things differently and we are excited to offer just this. In a quality, premium product,” Jamieson said.

Flying Fish is available at licensed liquor outlets countrywide. 

Flying Fish was officially unveiled to media, celebrities and consumers at Randlords, the exclusive rooftop bar and lounge venue in Johannesburg, on 4 and 5 October.

For more information follow Flying Fish on Twitter @flyingfishsa and Facebook.