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Relaunch for Hooch Fox

 “There is a growing ready-to-drink culture in South Africa and we have given Hooch Fox a fresh new look as we believe the market is now ready to re-experience the cooler,” says Hooch brand manager, Jackie Cavernelis-Marais.

The RTD category was the fastest-growing category of beverages in South Africa in 2012, according to Nielsen and Euromonitor International, and is valued at R6.8billion, equating to 10% of the market.

Popular internationally since the 90s, this spirit cooler is made with real fruit juice and is available in five flavours: Blackcurrant, Apple, Mango, Strawberry and Ruby Grapefruit. The mango-flavoured version of the alcoholic fruit beverage contains mango fruit pulp, giving it a full, distinctive flavour and mouth feel.

The redesigned RTD beverage now has an alcohol percentage of 4.5% and comes in a 275ml bottle.

The label and new design, created by Creative Workshop, embrace the brand’s new independent, confident and fun image.

“Together with the new look, new sales agents and an edgy marketing campaign we look forward to many new successes for this brand,” says Cavernelis-Marais