Hooch Fox, South Africa’s original FAB or fruit alcoholic beverage, has been relaunched by The Ceres Beverage Group, hoping to position itself as a market leader in the burgeoning ready-to-drink (RTD) beverages category.
An Australian farmer who found a use for some leftover lemons launched the alcopop industry 20 years ago – a boon for the alcoholic drinks industry but a cause for consternation and controversy over how it has influenced youthful drinking.