Swedish cider company, Rekorderlig, which entered the South African market last month, is looking to tap into the same trend which is buoying craft beer producers — changing consumer palates in favour of "new and different" beverages.
...
Single fruit flavours in the FAB category are passé - so says Global Brands UK with the launch of its VK flavour revolution.
...
RIEBEEK Retail Brands is on a mission to grow its South African market share in the alcoholic fruit beverage (FAB) category via innovative product concepts, flavours and carton packaging. [Click pic to enlarge]
Hooch Fox, South Africa’s original FAB or fruit alcoholic beverage, has been relaunched by The Ceres Beverage Group, hoping to position itself as a market leader in the burgeoning ready-to-drink (RTD) beverages category.
...
Hooch Fox, in the Ceres Beverage stable, has just launched new Hooch LITE, claimed as the first light alcoholic fruit beverage range in three delicious fruit flavours.
...